Want to learn about influencer marketing?

@bhoos of @outloudgroup gave a masterclass on how to start and scale your influencer program.

Check out the latest episode of How to Market Your DTC Brand Podcast!

In this episode, we discuss:

>Common misconceptions of influencer marketing

>How to start and scale your influencer program

>How to track the effectiveness of your influencer marketing
Brands - this is how you partner with creators early on to start your influencer program!
Watch the whole episode on Youtube here:

Check out the podcast and the show notes here:


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More from @MatthewGattozzi

10 Jan
Most companies don't have a content problem.

They have a brand problem.

Stop looking for quick fixes or short-term gains.

Here are 5 principles to build you brand.
1. Storytelling

Ad spend means nothing without storytelling.

People reference @donaldmiller but never implement storytelling.

Don't focus on one video telling a story.

Think about how every email, word, video, and marketing tell your story collectively.
2. Content is your salesperson

In B2B SaaS, marketing brings in leads to sales.

For DTC, you don't have a sales team.

Your website and the content on the site do the selling.

Similar to story, think about how to use content not just in ads, but on your site as a salesperson.
Read 11 tweets
9 Dec 21
Lots of ads suck.

These 11 ads don't suck.

Here is a weekly roundup of ad inspiration:
1. @cometeer

Melting coffee is a thumb stopper!

Showing = selling
2. Urbanstems

This is a cute photo with a play on the reality of life.

Social distance plants!
Read 18 tweets

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