Wanna see an example of a conversion-oriented landing page you can mimic?
Let’s break this page down section by section and explain what makes it so great
This page was created by me @me1ies and the team over at @LPbruv where I acted as a CRO consultant
Above the fold
Recall, in almost all my threads I emphasize how important it is for the space above the fold to be optimized as much as possible.
As you can tell this is exactly what was done, let’s dive right into it.
Product Benefits: Having this section above the fold is massive.
As you can see it's not in a clunky paragraph form, it’s in easy-to-understand sentences. Most of these benefits are mentioned in customer reviews! Use your customer reviews to craft and prioritize your benefits
Social Proof:
There are two instances of social proof. Both are equally important.
Social proof #1 shows QUANTITY “7,376 reviews.” Social proof #2 shows QUALITY: “As featured in.”
Customers get the best of both worlds.
Product Features: Nicely placed and described in a very easy-to-understand manner. With skincare or any consumable, product features are HUGE. Do not forget to include them above the fold.
Bundles: One of the main goals of this LP is to inform customers so we made sure to mention the bundles but not have them ATF
This keeps visitors on the page so they can learn more about the product
If they're ready to purchase they have the CTA which takes them to the bundles
CTA + Guarantee:
“Try it risk free” + “Moneyback guarantee.”
Test your CTA.
Customers may be more receptive to
“Try it risk free” as opposed to “Buy it now.”
The top e-commerce store owners are testing their CTA’s and offers constantly. Just look at Curology and Lumin.
Section 2 - More Social Proof
Customer photos work so well. They:
1- Keep visitors engaged on the page. People like seeing people. It’s been tested hundreds of times.
2- You have to see it to believe it. With skincare, you can talk all you want about benefits but if you have customers result you’re gold. Some skincare companies, like moonxcosmetics ENTIRE Instagram’s are just customer before and afters.
Section 3- Product Details
Feeling ready to buy? Here’s a product details section. Just like with the first section, we added all the most important things to this product details section.
There is one that I want you to notice.
The customer call-out: “For the un-even, dark spotted and acne prone skin.”
Again, look at your reviews, see what problems customers are facing and use those in customer call-outs instead of always reverting to using the product title
Another thing to notice. The product photos are not all product photos. Mix these up with customer pics, ingredients, before and after pics, etc. Who wants to see 5 different angles of the same product.
Section 4 - Data backed results
Women lie. Men lie. Numbers don’t.
Try to include survey or experiment-backed results that prove your product works. Don’t link to some Harvard research article no one is going to read.
Keep it on the page and keep it simple.
Section 5 - Ingredients
Having an ingredients section is massively important especially with cosmetics.
When creating this try to use as many high-quality images as possible. For this section, we used real photos, not icons or drawings + bolded benefits of the main ingredients
Section 6 - Why Choose us?
I’ve preached about this many times and in my opinion it’s easily one of the most important parts of a landing page.
Create this section to highlight the most important differences. No need to go crazy here, just convey what’s important.
Section 7 - How to apply + Risk free + More CTA’s
Pretty self explanatory, but adding another CTA here is big as the page is halfway complete and customer have plenty of information on the product by now.
For the how to apply, keep it simple. Use photos, gif’s or illustrations.
Section 8 - Bundles Section
Bundles are one the easiest ways to increase AOV.
If they'll buy one chances are they will buy 2 or 3.
So many people try to get new customers to subscribe instead of selling bundles.
First-time buyers are going to be MUCH more hesitant to commit to a subscription than a bundle. Test a bundle instead of a subscription on a landing page for cold traffic.
Section 9 &10 - More Social proof and reviews
For these two sections, we took a UGC video from a credible figure (licensed aesthetician) and then placed the customer reviews directly under it.
Notice how the customer reviews are broken down by “top skin concern”! Many of these concerns are in customer call-outs, product benefits, etc! You can break down customer reviews with Yotpo and Stamped.
Last few sections - FAQ and an additional CTA at the bottom are a must-have. The last thing on the page should be a CTA, even if it’s to submit an email.
Hope this thread was helpful for everyone when thinking about how their products' landing pages should look.
I am giving anyone who RT’s and likes this thread a FREE landing/product page audit (must be getting 10k+ store visits p/m)
DM me “ FREE AUDIT” after you’re done.
Shoot me a DM if you're interested in Conversion Rate Optimization or would like to bring back the AMMARxLPBROS collab to create a landing page for you 🚀
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If you have a many similar SKU’s, add a compare page
If you go onto your Google analytics behavior flow and notice lots of back-and-forth comparing products this is usually a sign customers need a compare page
Really nice how you can choose the bikes you want to compare via the dropdown and then also the color. It compares the bikes across many metrics like speed, battery and range
We started working with one of the biggest e-bike brands in the US a few months ago.
Here is how we were able to increase their conversion rate over 30%
(and how you can do the same for your store)
🧵 🧵 🧵
Preface
The company FLX Bike sells high-end electric bikes starting from $1,500. Their conversion rate was struggling and they knew they needed to optimize their site before summer when they had a bigger sales rush.
Phase 1: Research
We put together a 175 page research report that dove into every leak in their funnel.
Here are some of the tools we used to conduct our research:
-Scrollmaps
-Clickmaps
-User testing
-Surveys (on-site, post purchase, exit intent)
I took a $2,000 course on writing high-converting product page copy so you don’t have to
Here is what you need to know + a FREE copy template doc included
Before I start, please RT and Like this thread. I am literally saving you thousands.
(10 ppl who RT will get a full review of their sales page copy)
To be a great copywriter you need to know your customers better than they know themselves. Every single pain point, insecurity, or doubt they may have should be reflected in the copy you write
But how do you know your customers' fears, desires, and pain points?
Want to see a step-by-step breakdown of how we are increasing our client's AOV by 40%+?
Requires zero developers and only 3 apps.
If you follow this step-by-step you will create 8 different opportunities for a customer to spend more.
The first thing you need is to have multiple products (preferable 3) but two are fine. These products need to help solve a similar problem or go well together.
For this thread, I am going to use Gleamin as an example. They sell a clay mask, a moisturizer, and a serum.
Here is how their current product page looks for the mask (their flagship product)