Thread by @Robert_May_

Agents ARE NOT reliant on the Rightmove for the popular myth reasons; sales, traffic and what #local competitors will say.
Portal traffic- "more eyes on listings sells homes better" an embarrassing nonsense; confusing consumers with buyers is the King's new clothes of agency

ANY agent who regularly sells homes to buyers who've wandered into a purchase cold off the internet is NOT an estate agent- case law says so.
Agents who sell to random people they've never met, heard of or qualified are passive in the process. That IS NOT duty of care and skill

I have a way, a detailed and accurate way of measuring user engagement for every home that's listed.

There's about 300 traffics to generate 50 applicants, to generate 10 viewings, to generate a sale.

80% of traffic is unique to an individual listing, only interested in one home

A good #local agent will NEVER, EVER, EVER!!! use the line "they're not on Rightmove" against their competition; it's a tacit admission their own agency cannot sell homes without the portal. They're making a statement but it's not the clever bit of salesmanship they think

A good #local estate agent has an applicant system with 50 or so qualified applicants for each type of home they sell. That's 50 people they've spoken to and qualified, shown round other homes.
A GOOD estate agent IS NOT waiting for buyers to browse the internet, they know them!

#Local agent, #Local brand, #Local reputation

Vendors aren't daft, they know what they need to know, they know who sell what & where. They see Sold boards they talk to people in their community. Despite what telly adverts claim #local people know the #local agents they can trust