Agents ARE NOT reliant on the Rightmove for the popular myth reasons; sales, traffic and what #local competitors will say.
Portal traffic- "more eyes on listings sells homes better" an embarrassing nonsense; confusing consumers with buyers is the King's new clothes of agency
ANY agent who regularly sells homes to buyers who've wandered into a purchase cold off the internet is NOT an estate agent- case law says so.
Agents who sell to random people they've never met, heard of or qualified are passive in the process. That IS NOT duty of care and skill
I have a way, a detailed and accurate way of measuring user engagement for every home that's listed.

There's about 300 traffics to generate 50 applicants, to generate 10 viewings, to generate a sale.

80% of traffic is unique to an individual listing, only interested in one home
A good #local agent will NEVER, EVER, EVER!!! use the line "they're not on Rightmove" against their competition; it's a tacit admission their own agency cannot sell homes without the portal. They're making a statement but it's not the clever bit of salesmanship they think
A good #local estate agent has an applicant system with 50 or so qualified applicants for each type of home they sell. That's 50 people they've spoken to and qualified, shown round other homes.
A GOOD estate agent IS NOT waiting for buyers to browse the internet, they know them!
#Local agent, #Local brand, #Local reputation

Vendors aren't daft, they know what they need to know, they know who sell what & where. They see Sold boards they talk to people in their community. Despite what telly adverts claim #local people know the #local agents they can trust

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More from @Robert_May_

14 Jan
@LettingsChris in an industry full of Slugworths its great to show Charlie Bucket round the chocolate factory

(bit of a creepy photo but the analogy is strong)
I get a lot of stick, a lot of negativity and naysaying from people who are used to desktop systems, influencers who disregard or are in denial that browsing habits have changed. Like it or not 80% of internet browsing is not done through monitors now; mobile is where it's at
Property platforms are constrained; photos & logos. Maxing both a must!

Scalable progressive wed design is up against it from the start.

Criticising UI when there is so little space to work with is unreasonable and unfair
Read 4 tweets
16 Oct 21
Do NOT dismiss this because someone you know did this
Don't tell others it doesn't work

Natural Google search results for a 'high value SEO phrase'

properties for sale in (where you sell)

#1 Portal
#2 Portal
#3 single branch of a rummage4 customer
#4 Portal
#5 Portal
@SimonShinerock @choicesuk probably hasn't noticed what our system is doing for him, even passive users see the benefit of our white hat SEO

#1 Portal
#2 Portal
#3 Portal
#4 passive rummage4 user
#5 the might @foxtons
@RicPickford is a very hard man to please but look what we're doing for him

#1 Rightmove
#2 Rightmove they need 20 years of agent's data to pull off the 'ole 1-2'
#3 @snapes_
#4 @OnTheMarketCom (consistently ahead of)
#5 Zoopla
Read 7 tweets
14 Oct 21
From 2011 - Eccles flats to receive a Lowry makeover manchestereveningnews.co.uk/news/local-new…
From 2017- Eccles flats have their cladding removed salfordstar.com/article.asp?id…
Now- Salford leaseholders face cladding bills after government withdraws promise of funding due to ‘error’ insidehousing.co.uk/news/salford-l…
Read 4 tweets
14 Mar 21
@Agent_PeeBee If you think that's good Peebee look at this

This is incredible!

this is my brand beating Rightmove, Zoopla, On the Market and Prime location all of the portals, all of their data, all of their SEO to the top of @Google search results

Easily replicated? I don't think so
@Agent_PeeBee @Google Hoover and Google are two brands that have become verb; you 'hoover' with a @Dyson and you 'google' that's branding Holy Grail

rummage4property is a brand that's not just a verb like hoover and google its a verb, a preposition and subject; it's a memorable search sentence
@Agent_PeeBee @Google @Dyson 🤔I've created a brand that's a @Google operator; a grammatically correct sentence in a simple single brand

once the public realise they can press the @google microphone and voice search property without fat finger thumbing a micro keyboard on a mobile they will rummage for it
Read 4 tweets

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