Sahil Bloom Profile picture
Jan 15 26 tweets 7 min read
The most powerful ideas in life:
Time Billionaire

Time is our most precious asset.

When you're young, you are a "time billionaire”—rich with time.

Too many people fail to realize the value of this asset until it is gone.

Treat time as your ultimate currency—it’s all you have and you can never get it back.
Darkest Hour Friends

It's easy to be there for people to celebrate their wins. It takes character to show up for them in their darkest hour.

People never forget those who supported them when the chips were down.

Find your "darkest hour friends”—treasure them.
Engineered Serendipity

Some of what we call "luck" is actually the macro result of thousands of micro actions.

Your daily habits can put you in a position where "luck" is more likely to strike.

It's possible to increase your serendipity surface area and engineer your own luck.

"Give me a place to stand and a lever long enough and I shall move the world." - Archimedes

Leverage is anything that multiplies the force of your inputs.

Building systems that provide leverage on your time, money, & energy will allow you to create a life you deserve.
Free Time as a Call Option

You've incorrectly been told that free time is bad—hustle culture lied to you.

The reality: Free time is a call option on future interesting opportunities.

When you have free time, you have the headspace and bandwidth to pursue high-upside ideas.
Decentralized Friend Groups

Centralized Friend Group: one cluster of friends with shared backgrounds & beliefs.

Decentralized Friend Groups: small, varied, unconnected clusters of friends.

Having decentralized friend groups is the key to independent thought.

h/t @george__mack
Work Like a Lion

9-5 work culture is a remnant of the Industrial Age.

Most people are not wired to work 9-5. We work more hours and get less done.

If your goal is to do inspired, creative work, you have to work like a lion.

Wait. SPRINT. Eat. Rest. Repeat.

h/t @naval
Q1 Relationships

All relationships exist on a 2x2 matrix of:

(1) How healthy it is
(2) How enjoyable it is

Q1 relationships are healthy & enjoyable.

Focus on spending more energy on your Q1 relationships—cherish them.

Scrub the Q4s from your life.

h/t @waitbutwhy Image
The Persuasion Paradox

Have you noticed that the most argumentative people rarely persuade anyone?

The most persuasive people don’t argue—they observe, listen, and ask questions.

Argue less, persuade more.

Persuasion is an art that requires a paintbrush, not a sledgehammer.

“All I want to know is where I’m going to die, so I’ll never go there." - Charlie Munger

The best innovators think forward AND backward.

When faced with a challenging problem, reframe it in inverse form—new perspective allows you to solve the problem more creatively.
Green Lines vs. Black Lines

Consider this image from @waitbutwhy:

Black Lines = paths closed
Green Lines = paths open

Stop focusing on the black lines behind you. Start focusing on all of the green lines before you.

It is a future with immense opportunity. Image
Ben Franklin's "Junto"

In 1727, Ben Franklin organized a weekly meeting with a small group—The Junto Club.

It was a collection of minds from diverse industries. They gathered weekly to discuss, collaborate, and brainstorm.

Learning is communal, not individual. Find your Junto.
Build vs. Sell

To be successful, you either need to learn how to build or you need to learn how to sell.

If you aren't technically-gifted, that's ok—just learn to sell. If you can sell, you'll always make it.

People who know how to build AND sell are unbeatable.

h/t @naval
The Feynman Technique

Four steps to learn anything new:
(1) Identify a topic
(2) Try to explain it to a child
(3) Study to fill in gaps
(4) Organize, convey, and review

True genius is the ability to simplify, not complicate.

Simple is beautiful.
The Weekend Test

"What the smartest people do on the weekend is is what everyone else will do during the week in ten years." - @cdixon

Observe the weekend projects of the smartest people in your circles.

Odds are those will become a key part of our future.

Invest accordingly.
The Eisenhower Decision Matrix

Learn the difference between urgent and important.

Place tasks on a 2x2 matrix:
• Important & Urgent
• Important & Not Urgent
• Not Important & Urgent
• Not Important & Not Urgent

Prioritize, delegate, or delete accordingly. Image
The Regret Minimization Framework

The goal is to minimize the number of regrets in life.

When faced with a difficult decision:
(1) Project into the future.
(2) Look back on the decision.
(3) Ask "Will I regret not doing this?"
(4) Act accordingly.

Simple, effective.
Play to Learn

Old Way: Learn to Play.
New Way: Play to Learn.

We are living in an unprecedented era—technology is shattering boundaries, enabling anyone to participate.

If you're trying to learn anything new, put some skin in the game and dive in.

It's the best way to learn.
Positive Sum Magnetism

Want to get ahead in life? Start genuinely rooting for others to succeed.

If you adopt that mentality, you’ll become a magnet for the highest quality people.

When you're surrounded by the highest quality people, good things start to happen…
The Wisdom Paradox

“The more I learn, the more I realize how much I don't know.” - Albert Einstein

The more you learn, the more you are exposed to the immense unknown.

This should be empowering, not frightening.

Embrace your own ignorance. Embrace lifelong learning.
The Power of No

Take on less, accomplish more.

Success doesn’t come from taking on everything that comes your way.

It comes from focus—deep focus on the tasks that really matter.

Say yes to what matters, say no to what doesn’t.

Protect your time as a gift to be cherished.
The Zone of Genius

Your Zone of Genius is where your interests, passions and skills align.

Find yours, then slowly shift your life to spend more time in it.

It means playing games you are uniquely well-suited to win—you can stop playing *their* games and start playing *yours*.
Those are 20+ of the most powerful ideas in life.

Follow me @SahilBloom for more threads on growth, business, and decision-making.

I write deep-dives on these topics in my newsletter. You should join the 63,000+ others and subscribe today!
And be sure to check out my new podcast—Where It Happens—for deep dives with amazing guests on many of these topics, frameworks, and more.
Given the positive reception, I’m going to turn this into a regular quarterly thread of the new ideas, frameworks, and razors I have come across and loved.

Follow along so you don’t miss it…

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More from @SahilBloom

Jan 26
De Beers literally created the global diamond industry.

It's a fascinating—and controversial—tale of psychological hacks, marketing campaigns, and market manipulation.

Here's a breakdown of the crazy story: Image
1/ For most of history, diamonds were not a particularly important gem.

Largely found in India and Brazil, they were rare, but had little intrinsic value.

Then in 1870, large diamond mines were discovered in South Africa—a discovery that would change the diamond world forever. Image
2/ The new South African mines would be producing enormous quantities of diamonds.

That presented a problem for their British investors.

In a free market, the glut of supply—and associated dent in the perception of scarcity—would send the price of diamonds into free fall.
Read 20 tweets
Jan 24
MSCHF is making shirts that illegally use the logos of major companies.

The Cease & Desist Grand Prix: 8 different shirts—250 of each. If that company is the first to send a C&D, the buyers of that shirt win!

$120K in revenue—MILLIONS in earned media.

Here's a breakdown:
MSCHF is an interesting company—an art collective that does crazy, limited edition product drops that sell out in minutes.

Some of their prior work:
• Nike “Jesus Shoes”
• Museum of Forgeries
• Lil Nas X “Satan Shoes”

The drops are as creative as they are profitable.
MSCHF doesn't shy away from controversy.

Its drops often draw the ire of corporate legal teams, who protest the illegal use of their brands.

MSCHF complies, but only after generating millions in earned media on the drop.

MSCHF is intimately familiar with the Cease & Desist...
Read 17 tweets
Jan 22
Life rules worth breaking:
Wait for the Perfect Moment

This rule has paralyzed would-be action-takers for generations.

The reality: there is no such thing as the perfect moment.

Sometimes you just have to open the door, jump out of the plane, and hope you packed the parachute tight.
You Have to Work Hard to Succeed

Hard work is important—but it's relative, not absolute.

In the Digital Age—when creative and inspired work stands out and is rewarded—what you work on is more important than how hard you work.

Play your game, not theirs.

You’ll play it better.
Read 18 tweets
Jan 21
Excited to invest in @JoinMeow!

Meow is a platform that provides a compliant, user-friendly way for startups, corporates, and institutions to earn higher yields via DeFi.

This is a MASSIVE opportunity…read on:
Why I invested:

✅ Large TAM & macro tailwinds

✅ Incredible early traction

✅ Impressive team led by @arvanaghi

A bit more on each one:
Large TAM & Macro Tailwinds

Institutions hold billions of dollars in treasury accounts that yield ~0%.

Meow offers a user-friendly, compliant-first solution to provide 4% yield on that idle cash via DeFi-based protocols.

Strong tailwinds support institutional interest in DeFi.
Read 8 tweets
Jan 21
To send a cold DM with a high probability of success…

Here’s how I’d do it:
One cold DM can change your life—it might land you a mentor, investor, or job.

The problem: larger accounts are inundated with DMs, so it can be difficult to stand out. Conversion tends to be VERY low.

But there’s an embedded trick to meaningfully improve your chances:
I’ve written about a framework for a great cold email.

The same framework applies to DMs:
• Keep it short
• Make it personalized
• Create value for the person
• Clear CTA
• Leverage social proof

The trick: Twitter has a clever design feature to let you hack social proof…
Read 10 tweets
Jan 20
It was reported that Dogecoin creator @BillyM2k sold all of of his DOGE to buy a used Honda Civic.

If he had waited—thanks to the @elonmusk bump—he could have sold his DOGE and bought Honda, the company…

But is this crazy story true? Check out our latest episode to find out…
Join our Discord community for free alpha with the friends to go deeper on the fun!
Read 4 tweets

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