I've been reading a lot of great threads about the difference between "idealized" product management & "real world" product management.

as someone who contributes a fair amount of content, and interacts w/ a wide cross-section of teams, it has really gotten me thinking

1/n
2/n

It goes w/o saying, but one problem we have here is communicating about "the real world" is exceedingly hard! Even in books. It takes...words.

Much easier?
1) Generalized, high-level, good-sounding advice
2) Angst
3) Pragmatism ("apply in context","be curious")
3/n

One of my big challenges w/social media is that -- and I have the data to prove this -- the more angsty, pragmatic, or generalized the advice...the more it is consumed.

The more nuanced ... the less it is consumed.

Constant puzzle: reach or breadth?
3/n

Say you want to share some product advice to the world, and make it contextually relevant.

Either you:
1) Provide the advice, and then provide modifications/implications across a whole set of contexts
2) Clearly state your context

Both take...words.
4/n

Both are hard. Every Wed night when I sit down to write my weekly post, I swear I'm going to try to be better. And I fail. Every time.

I try to make up for it by dedicating ~50% of posts to "it is a mess" type themes.

cutlefish.substack.com/p/tbm-5352-the…

These are way less popular :)
5/n

Another big challenge is audience. The product audience is spread across a huge arc of orgs.

Some have spent their whole lives in reasonably functional/healthy (but by no means ideal) situations.

Others are trying to introduce PdM into companies for the first time!
6/n

A massive spread. I remember in an interview with @shreyas he clearly told me that his background was in a certain set of orgs.

amplitude.com/blog/shreyas-d…

His passion was answering the question...

"why, with these riches /advantages /knowledge, do these teams still fail?"
7/n

Meanwhile, I remember having an amazing conversation with @lissijean where we talked about patterns across the whole swath of the product world.

This was way more zoomed out context wise compared to the chat with @shreyas.

produxlabs.com/product-thinki…
8/n

So many things in product are like this ...

A wide distribution
9/n

Here's another way to look at. I asked people with a reasonable N in terms of organizations to describe 80% activities, 15% activities, and 5% activities...

Note how even these are pretty biased!

docs.google.com/document/d/1KL…
10/n

I've done many of these "mandate level" exercises

The difference between these two orgs is vast...
cutlefish.substack.com/p/tbm-2752-man…

There are LOTS of people working in the leftmost model
11/end

So how do we fix this?

It feels like the only way here is MORE STORIES. Not of mass-dysfunction, but of making things work in different contexts.

If you've written a story and want someone to amplify it...reach out.

I will share it as broadly as possible.

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More from @johncutlefish

Jan 10,
"our product is terrible, we're in trouble!"

"our product is amazing! we're golden"

the crazy thing: both things can be true-ish

How?

1/n
2/n

People who care deeply about putting things in the best light will seek out information that confirms that.

People who care about fixing things that are broken, will seek out information that confirms that.
3/n

Companies tend to draw from the same channels, and speak to the same customers over and over.

The same customers who complain the loudest.

The same "rock stars" who are the poster-children for the product.
Read 10 tweets
Dec 31, 2021
What actual, specific, behaviors would we observe if someone was good at product thinking?

Specific enough that someone without a lot of tacit knowledge would be able to say “that’s happening”.
some off hand

1/n

Better Proxies for Value. We'd observe them challenge a "success metric" and ask if there was a better proxy for actual value exchange. Fewer overt vanity metrics (or at a minimum, leading indicators mapped to trailing indicators)
2/n

Consider multiple options. We'd observe them weighing a range of options to achieve the same effect (vs. simply prioritizing a list). "Well... some potential experiments might include..."
Read 32 tweets
Dec 30, 2021
This is an important distinction

There are "frameworks" that

1) evolved from active practice in the field.

2) are attempts to frame lots of experience (e.g. based on the messy world I've seen, there are three categories of X)

And 3) pure teaching frameworks.

(1/n)
One is not better/worse, but they are different.

1. has been "tested" in context. That context is important

2. very much depends on the "observer", the collector of experiences. In some ways these are theoretical constructs.

3. needs the learning context outlined

(2/n)
Some of the most popular/helpful product blogposts of all time fit into the #2 cat. @reforge is incredible at this. They get product leaders together, and together write a post that presents a new model!

There's a hint of #3 in there as well.

The courses incorporate #1

(3/n)
Read 6 tweets
Dec 30, 2021
Some thoughts on pivoting to product

to pivot to product, it will help to have:

1) SME (e.g. healthcare, EMR)
and/or
2) deep persona expertise (e.g. nurses in large hospitals)
and/or
3) strong skills in a key PM skill area (e.g. analytics)

How about certifications (1/n)
IMHO, certifications can help in one of two situations:

1. A company with no product chops using something like "CSPO" to fill tons of newly opened positions because of an "agile transformation"

2. A signal you're serious...

#2 is interesting ... (2/n)
"As an SDR, I started to see how important it was to nail the product. I started to read everything I could. I took free courses. I paid for a product manager course"

Is very different from:

"I'm a CSPO bc a 12hr course, now hire me"

How about "tech" experience? (3/n)
Read 6 tweets
Dec 8, 2021
ok: "buyer personas"

one of my biggest lessons of the last year is that when sales/marketing think "personas", they are thinking:

"we need to teach people how to sell"
"we need the fastest way to close deals"
"I need to teach a junior salesperson who to prospect"

1/n
...their goal is actually the *least* amount of complexity/information needed to do their jobs.

IOW, say one message will resonate everywhere, or one qualifier will get you "buyers"

....well, one "persona" will do

When you understand this ... 2/n
...it makes sense why product/ux and sales/marketing often butt heads when it comes to research.

There's a tendency to couple

Research

with

Artifact/Tool

3/n
Read 6 tweets
Dec 4, 2021
work in B2B SaaS?

something I've learned, and re-learned over and over -- at @Amplitude_HQ especially talking to so many teams.

It is vital -- absolutely vital -- to understand your product in the *broader landscape* of a customers workplace.

Why? 1/n
...when talking to a customer about your product, you will always trigger the instinct for them to be helpful and provide information about YOUR product. Which is good...

...but also a challenge.

The reality is that your product is a tiny part of their world. 2/n
"What problems are you having?"

Customer: "Um, well, [some task related to your product]"

(remembering to focus on goals)
"Oh no, what is your GOAL?"

Customer: "Um, well, [some goal related to your product]"

All good, except, again, this is a tiny part of their world. 3/n
Read 6 tweets

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