Want to be a billionaire? You don't have to invent the next Facebook or Bitcoin.
Here are 5 normal guys who all became billionaires through boring business M&A:
Arte Moreno - Worked in billboards at Ganett when he saw an upstart billboard company in AZ called Outdoor Systems. He bought it - then built it up and sold it for $8.7B
-Signs on highways (boring)
-Went on to own the Los Angeles Angels & be worth $3.4B (sexy)
Joseph Grendys - Worked in chicken processing, gross.
Bought out the company he worked at, and kept buying companies; now Koch Foods does $3 Billion a year.
-Poultry processor that slaughters, ships and sells chicken (boring & kinda yucky)
-Now he’s worth $2.3 Billion (sexy)
Sheldon Lavin - Worked in meat processing and then bought out the company he worked for. He kept on buying smaller co’s to hit $6B in annual revenue
-Processing cattle (boring & bloody?)
-Now he processes for Impossible Burgers too (sexy)
James Neal Blue - He and his brother did RE, sold land, built up flour & sugar companies, a pizza joint roll-up and then bought out defense companies..
Wayne Huizanga - Waste Mangement $57B market cap, through buying trash trucks first, then trash companies...
-Smelly trash (boring
-Went on to own the Miami Dolphins, FL Panthers & Marlins (sexy)
Here's what I learned from these 5:
- You don’t have to have money to do M&A.
- You don’t have to be self-employed to become a billionaire.
- Go work for companies where maybe you can buy it out or take over a part of it.
- Learn an industry, then buy within that industry.
Lesson: You want to become a billionaire?
First, do boring things, then you can do 10x the sexy things.
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I recently broke down how anyone can break into content on Jon Youshaei’s podcast.
9 nuggets everyone who wants to build a personal brand should steal:
The Rule of Thirds
Most people think creating content is a dream job. But the reality is:
- 1/3 of your time will be exceptional (you'll love what you do)
- 1/3 will be neutral (manageable, but unremarkable)
- 1/3 will be challenging (demanding, exhausting, overwhelming)
It's a continuous cycle.
When you're in the difficult phase, remember the next phase is coming.
The 3x3 Rule
The creators who burn out are those without systems.
They have to reinvent the wheel with every piece of content they create.
If you want sustainable output, use the 3x3 Rule:
If something has more than 3 steps AND you do it more than 3 times, document it as an SOP.
Every week, we do live deal reviews in our business buying community.
And recently, we dissected a $2.6M offer for an accounting firm.
Here’s the breakdown (and how we determined whether it was a winner or a loser):
Here’s what the deal looked like:
- 3 locations
- $1.7M revenue
- $730K SDE
- Recent roll-up with zero integration
The seller had been busy buying up smaller practices but never actually combined them.
That means they’d be buying 3 separate entities, not 1 unified business.
I should mention that this isn't some first-time buyer gambling their life savings.
The buyer already runs a multi-site accounting operation and has closed 5 acquisitions in the space. They know exactly how to fold in offices and implement systems.
1. Choose your hard. If you don't choose your hard, hard will choose you.
2. Ask more questions. As Socrates said: “Smart people learn from everything and everyone. Average people learn from their experiences. Stupid people already have all the answers.”
3. Do whatever it takes
4. Chase purpose. A friend once told me: “I wish you not one penny over $299 million. Reality gets lost somewhere after that.”
5. Not every moment has to be productive. Silence is not your enemy.