Dickie Bush 🚢 Profile picture
Jan 19, 2022 10 tweets 2 min read Read on X
How to generate 100 ideas to write about in 30 minutes - even if you think you have nothing to say (THREAD):
My promise is to solve all 3 of these problems by the end of this thread:

1.  You're not sure what topics to write about
2. You're not sure how to find the topics you're credible enough to write about
3. You're not sure how to come up with engaging ideas about those topics
1 rule before we dive in:

During this exercise, do not let yourself start judging the quality of your ideas.

The goal here is to generate a ton of raw materials, knowing you won't write about 90% of them.

BUT - you will emerge with crystal clear clarity.

Let's go:
Quick overview of The Endless Idea Generator:

Step 1. Use the 2-Year Test to find your topic ideas

Step 2. Add specificity to match your credibility

Step 3. Use the 4A Framework + proven approaches to generate ideas

Step 4. Choose 3 ideas to write about over the next 3 days
Step 1: The 2-Year Test

Finding the general topics you want to write about starts with asking yourself 1 simple question:

"What are all of the problems I've solved and topics I've learned about over the last 2 years?"

Why 2 years?

Good question:
One of the biggest mistakes beginner writers make is thinking they have to be an "expert" to write about something.

But this is wrong.

The truth is, people don't want to learn from experts.

They prefer to learn from those just a few steps ahead of them on the same path.
And once you realize this, it's a huge creative unlock.

So answer the question and brain dump every problem you've solved and topic you've learned in the last 2 years.

Get them all out there with no judgment.

I did this exercise last week and here was my list: Image
Now you have a long list of topics.

Turns out you have plenty to write about!

From here, you are going to narrow it down to 3 buckets.

To do this, listen for internal resonance.

Which topics jumped off the page right when you wrote them down?

Lean into those and latch on.
To keep the example going, I emerged with 3 buckets:

• How to build a writing habit
• All things journaling and asking high-quality questions
• General golden nugget growth frameworks

You should have your 3 buckets as well.

Now, onto Step 2: Adding specificity
Remember how I said you don't have to be an expert?

That was only half-true.

You do need to be an expert in a topic to write about it - but you simply need to tweak the topic by adding specificity to match your level of credibility.

Here's what I mean:

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More from @dickiebush

Apr 25
The single most *powerful* habit for personal growth:

Daily journaling.

Over the past 5 years, I've journaled every single morning.

And along the way I've tested:

• Over 1,000 questions
• Every app, pen, & notebook

But I always return to a pen, paper, and these 5 prompts: Image
For notebook & pen, I use:

• Muji 0.5 pens
• Leuchtturm1917 soft-covers

(More about these at the end!)

For my prompts, I use:

• The 80/20 Audit
• The Morning Kickstart
• The Evening Shutdown
• The Bottleneck Analysis
• The Compounding Projection

Let's dive into each:
Prompt 1: The Morning Kickstart

My current morning routine:

• Make a fresh double espresso
• Crack open my notebook
• Brain dump answers to 5 questions

But here's the catch: I set strict limits.

No one has time to write a novel every morning—so here's what I do instead:
Read 18 tweets
Apr 23
For years, I rushed through my days without any self-awareness.

I repeated the same mistakes. I made zero progress towards my goals.

This all changed when I started my 15-minute End-Of-Day Check-In Survey.

Here are the 5 questions I use (and exactly why I ask them): Image
1. Rate the day -2 to +2.

I picked this up from Jim Collins.

This simple rating system allows me to end the day with a gauge of how it went.

This lets me track over time:

• How I'm feeling
• And look for patterns for improvement
2. What were my biggest wins?

It's easy to get caught up in the day-to-day without reflecting on the work you're actually getting done.

Listing out the wins also helps me keep momentum since every day I am celebrating an accomplishment.
Read 9 tweets
Apr 20
The Father Of Advertising: David Ogilvy

In 1982, he penned an internal memo to his staff titled "How to Write."

In just 10 bullets he put together a masterclass in effective writing.

Here's a breakdown of each one: Image
The memo starts with a clear *why*:

"The better you write, the higher you will go in Ogilvy & Mather.

People who think well, write well.

Good writing is not a natural gift. You have to learn to write well."

Replace "Ogilvy & Mather" with any company and this holds true. Image
1. Read the Roman-Raphelson book on writing. Read it three times.

Every company on Earth would be a better place if this book was required reading before email permissions were given.

If you are still sending emails with Walls of Text, order this.

amzn.to/34xUts4
Read 14 tweets
Apr 12
X is a constant stream of free education.

But the algorithm buries all the best posts after 24 hours.

Here are 10 of my favorite posts (written by my friends) from March (these racked up millions of views):
1. @george__mack breaks down why envy is the reason we’re not getting happier as the quality of life improves:
@george__mack 2. A full breakdown of @Codie_Sanchez’s $12.1 million investments from last year:
Read 12 tweets
Mar 22
The key to making *rapid* progress in life:

Making quick (but effective) decisions.

Over the last 4 years, I've published hundreds of decision-making tips.

These 9 were the most popular and will help you make better decisions (start using these in the next 5 minutes):
1. The 7 mental models you need to make any decision:
2. Why you need to pick SOMETHING (and how this can change your life):
Read 11 tweets
Mar 20
The most powerful writing skill you can develop:

Copywriting.

But when I first started to learn the craft, I was completely overwhelmed.

So here's the 3-step learning process I wish I had (that you can start using today): Image
Looking back, 99% of the things I did were complete wastes of time.

But 3 of them were life-changing.

1. Immersion into 1 copywriter's worldview

2. Reading 3 foundational copywriting books

3. Practicing copywork (to see what writing great copy *feels like*)

Let's dive in:
In the beginning, I had no clue where to start.

So I tried to:

• Read every book
• Take every course
• Study every sales letter
• Research every technique

This was overwhelming and a huge mistake.

Instead, you should pick 1 copywriter and immerse yourself.

Here's how:
Read 14 tweets

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