Dickie Bush 🚢 Profile picture
Jan 19, 2022 10 tweets 2 min read Read on X
How to generate 100 ideas to write about in 30 minutes - even if you think you have nothing to say (THREAD):
My promise is to solve all 3 of these problems by the end of this thread:

1.  You're not sure what topics to write about
2. You're not sure how to find the topics you're credible enough to write about
3. You're not sure how to come up with engaging ideas about those topics
1 rule before we dive in:

During this exercise, do not let yourself start judging the quality of your ideas.

The goal here is to generate a ton of raw materials, knowing you won't write about 90% of them.

BUT - you will emerge with crystal clear clarity.

Let's go:
Quick overview of The Endless Idea Generator:

Step 1. Use the 2-Year Test to find your topic ideas

Step 2. Add specificity to match your credibility

Step 3. Use the 4A Framework + proven approaches to generate ideas

Step 4. Choose 3 ideas to write about over the next 3 days
Step 1: The 2-Year Test

Finding the general topics you want to write about starts with asking yourself 1 simple question:

"What are all of the problems I've solved and topics I've learned about over the last 2 years?"

Why 2 years?

Good question:
One of the biggest mistakes beginner writers make is thinking they have to be an "expert" to write about something.

But this is wrong.

The truth is, people don't want to learn from experts.

They prefer to learn from those just a few steps ahead of them on the same path.
And once you realize this, it's a huge creative unlock.

So answer the question and brain dump every problem you've solved and topic you've learned in the last 2 years.

Get them all out there with no judgment.

I did this exercise last week and here was my list: Image
Now you have a long list of topics.

Turns out you have plenty to write about!

From here, you are going to narrow it down to 3 buckets.

To do this, listen for internal resonance.

Which topics jumped off the page right when you wrote them down?

Lean into those and latch on.
To keep the example going, I emerged with 3 buckets:

• How to build a writing habit
• All things journaling and asking high-quality questions
• General golden nugget growth frameworks

You should have your 3 buckets as well.

Now, onto Step 2: Adding specificity
Remember how I said you don't have to be an expert?

That was only half-true.

You do need to be an expert in a topic to write about it - but you simply need to tweak the topic by adding specificity to match your level of credibility.

Here's what I mean:

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More from @dickiebush

Nov 20
I’m 28.

When I was young, I wasted years as a horrible writer.

But then I found a timeless guide to writing by two legendary advertising executives.

Here are 12 of their tips you should staple to your desk:🧵 Image
The goal of your writing is effective communication—writing that *works.*

Busy people read what you write.

So you are more useful to them when your writing takes up less of their time.

Invest the time to write well now to save others time in the future.
1. The golden rule of writing: Don't mumble.

While it is generally desirable to communicate your thoughts in a forthright manner, toning down your point and tiptoeing around it may tempt the reader to tune out and allow his mind to wander.

Just kidding.

Don't mumble.
Read 16 tweets
Nov 16
It took me 25,000 posts, 5,000 hours, and nearly 4 years to grow to 400,000 followers on 𝕏.

I could've done it 90% faster if I'd used more viral topics.

Here's how anyone can generate 100 viral content ideas in 30 minutes (in any niche):🧵 Image
This thread will give you a dead-simple system to:

1. Discover the topics you want to write about.

2. Get specific with those topics so readers will trust you (even if you're not an expert).

3. Come up with engaging ideas about those topics that go viral.

Let's dive in:
1 rule before we start:

During this exercise, do not judge the quality of your ideas.

The goal here is to generate a ton of raw materials, knowing you won't write about 90% of them.

BUT—you will emerge with crystal clear clarity.

Let's go:
Read 27 tweets
Nov 14
This is Jean-Claude Van Damme.

In 2013, he drove the world crazy—but not because of his movies.

His genius viral marketing stunt put Volvo on the map and is arguably the greatest ad of all time:🧵 Image
In 2012, Volvo Trucks were facing a massive challenge:

• They had almost no marketing budget.
• They were stuck in a "boring" B2B industry.
• They needed to launch 5 new trucks globally.

But they had this one insight: ↓ Image
"We quickly understood there are more people interested in trucks than just men in grey business suits."

Instead of traditional ads, they chose a "viral marketing" campaign:
Read 16 tweets
Nov 11
Look at this guy.

In the 60s, he created legendary ad campaigns for Rolls Royce, Schweppes, & Dove.

And in 1982, he sent a memo to his staff called "How to write."

In 10 bullets he put together a masterclass in effective writing:🧵 Image
David Ogilvy was a British advertiser known as "The Father of Advertising."

He wrote successful ad campaigns using his "Big Idea" framework.

But it's this memo that all writers should study.

Let's dive in: Image
His memo starts with a clear why:

"The better you write, the higher you will go in Ogilvy & Mather.

People who think well, write well.

Good writing is not a natural gift. You have to learn to write well."

Replace "Ogilvy & Mather" with any company and this holds true.
Read 16 tweets
Nov 7
This man built a $150B empire by predicting the future.

He predicted the Dot-Com bubble, the '08 recession, and the greatest bull run in 2012.

His memos are full of mental models for sharp decision-making and risk management.

Here's his philosophy:🧵 Image
Growing up in Queens, Howard Marks was a self-proclaimed underachiever.

He wanted to go to Wharton Business School, but his teachers laughed him off.

Then, his tennis coach wrote him a recommendation letter and got him in.
At Wharton, he made an unusual choice:

Studied Japanese philosophy alongside finance.

That's when he found the concept of "Mujo" (impermanence), which shaped his entire approach to life: Image
Read 14 tweets
Nov 6
Most people spend 10,000 hours mastering a skill.

But top performers do it in 1,000.

The difference isn't talent—it's *how* they learn.

Here's the 3-part framework I use to rapidly learn anything:🧵 Image
The key to learning anything:

Seeing it as a game. And this framework helped me become a:

• Top 100 Call of Duty 4 player
• Hedge fund trader at BlackRock
• And now a full-time digital builder

Here's how:
Every skill is game.

So there are:

• Rules
• Prizes
• Shortcuts
• Different levels

And here's the 3-part framework to win every time:
Read 20 tweets

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