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Jan 20 • 7 tweets • 3 min read
Next Tuesday.

5pm est / 2pm pst

@realBrookNash comes on to #TheCuttingRoom

Here are 5 reasons I'm excited to have him on.
He doesn't forget the big picture:

He understands the musicality of words:

He cares about the final product:

He knows how to speak to marketing leaders and freelancers:

He's got a sense of humor:

If you'd like to learn more about @realBrookNash's content marketing philosophies, pregame, and process, tune in to the next episode of #TheCuttingRoom

It's going to be a great time.

crowdcast.io/e/the-cutting-…

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More from @tommyismyname

Tommy Walker Profile picture
Jan 21
Over the past 10 years, I've run content operations for everyone from small agencies to a Fortune 500 companies.

Here are 5 things I have learned along the way...
1. Map your process out first.

I manage this by stages of production.

Here's an example:

▪️Idea
▪️Outline
▪️Needs assignment
▪️Assigned
▪️In production
▪️First review
▪️Second draft
▪️Final review
▪️Upload
▪️Scheduled
▪️Published
▪️Final

Map this out first.
2. Pick the tools to fit your process.

I've worked with everything from @trello, @asana, @airtable and @NotionHQ

The best tool for the job is the one that matches your process, not the other way around.
Read 7 tweets
Tommy Walker Profile picture
Jan 19
Over the last 10 years I've edited hundreds of articles from dozens of freelancers.

Here are my most common pieces of feedback.
1. Cut the first 300-500 words

This is usually the author "clearing their throat" and 90% of the time, the good stuff is buried that far in.
2. Connect the subheaders to the headline.

People scan. When your subheaders tell a story at a glance, you have opportunities to hook and re-hook your reader back into the piece.

Here's a resource via @smartbloggerhq on how to write better subheads.

smartblogger.com/subhead-blunde…
Read 9 tweets
Tommy Walker Profile picture
Jan 19
My three favorite quotes from last night's episode of "The Cutting Room" with @jimmy_daly...

👉 "If you're going to write something and present it as a piece of work, you better have thought through every single way a reader could develop skepticism."
👉 "I want to help this writer think more broadly about the company they work for, the industry they're in, and the reader where this piece is just the tiniest little sliver of their day."
👉 "When you as a writer open up a doc and see 100 comments, it's so deflating, but if you can jump on a call and say, "why do you think this an important thing to write about?" it makes you think about those decisions, instead of just resolving comments."
Read 4 tweets
Tommy Walker Profile picture
Jan 14
Fear as a powerful and effective marketing tactic:

Here are 3 reasons it's a bad idea to use it...

...and 3 things to do instead.
1. Fear gets people's attention but...

When you crank up the fear in the beginning, you have to work twice as hard to make people calm.

Try too hard, and you trigger people's bullshit detectors.
2. Too much fear makes people tune out...

Nobody likes being scared too much. If your messaging relies too heavily on scare tactics, you risk being ignored.

Then you have to work harder to find more people to scare.
Read 9 tweets
Tommy Walker Profile picture
Dec 28, 2020
"I don't know what I was put on this Earth to do..."

This is one of the many reasons why, I think, Soul has resonated so much with everyone, and is why it has been generating SO MUCH discussion.

The movie is an exploration of existentialism at it's finest.

(A thread)
- Passion vs Purpose
- Living up to expectations
- Being your own worst enemy
- Feeling "stuck"
- Taking the mundane for granted
- Not seeing our impact on others

Would you be satisfied if you died tomorrow?

These are universal themes we've all contemplated.
Perhaps it would have always done well; Pixar has a way of doing that.

But Soul was a particularly poignant way to cap off a year that has had literally every person in the world question some part of their existence.
Read 6 tweets
Tommy Walker Profile picture
Dec 23, 2020
I want to take a moment to appreciate @Etsy's email marketing team Image
First thing I notice in these subject lines; they're sort.

That brevity is just enough to get me curious and see what's inside.

My favs fit in this tweet.

- One word: Wow
- One of each please!
- You've got to see these 👀
- One for you, and you, and me...🎁

I mean... wow
That brevity is just enough to open up a curiosity gap.

They could say "buy two, get one free," or "60% off sale."

Same message, delivered differently. SO much more interesting.

@copyhackers talked about this in 2014, but it's just as relevant as ever
copyhackers.com/2014/04/curios…
Read 7 tweets

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