Liam Kennedy Profile picture
Jan 20 ā€¢ 9 tweets ā€¢ 5 min read
#NUFC transfer window šŸ§µ

Contrary to popular belief, #NUFC aren't richest club in world. Well, not really.

They're 80% owned by mega investment fund, PIF, who have access to incredible riches. True.

They make sustainable, measured investments, don't 'splash cash'. Also true.
Think mostly long-term. Not short.

Thing is, I'm told, this is biggest obstacle #NUFC face in doing deals, particularly with clubs abroad.

They see NUFC & immediately it's šŸ¤‘

PIF don't work like that, despite their incredible wealth. Probably largely why it keeps increasing.
While spending will + exponentially from MA era - already has - it will not be the wild, 'pay whatever they want' approach some crave.

And that's where this 'richest club in the world' causes undue frustration re fans. It shouldn't, given what's gone before, but it does.

#NUFC
This has been a challenging window so far for #NUFC, there is an acknowledgement of that. But I'm told there is an expectation the club will be very busy between now and Feb 1.

The work is tireless to improve. And I think we can all appreciate that.
#NUFC owners wanted majority of deals done early. They got 2 - & I think they did well to get that many, in such a short, challenging, crazy window. Of course, they wanted more.

They now expect things to go much later, but ideally not too late, as sellers refocus their thinking.
January is normally about tweaks to a squad. #NUFC need a near complete rebuild.

And there remains a real confidence transfer committee of EH, JT, AS & SN - tasked with implementing extensively-planned transfer blueprint - will get job done this month.

Patience/faith required.
Finally, some claiming #NUFC lack expertise re brokering deals? On a different planet compared to a few short months ago.

Swapped Charnley's 'kill the deal' approach after MA's 'make it look like we're doing something' orders for Staveley. A shrewd, thorough operator. Night/day.
& while I've got #NUFC attention. Please don't @ owners with your emotional mess if angry. It's not big/clever/remotely normal.

We should be able to have nice things. Their social media transparency is such. If you feel it coming on, grab a cuppa/tek the dog oot. Be sensible.
Oh, and maybe follow @jordancronin_, @toby_bryant_ & @newcastle_world if you like this sort of thing!

Thanks in advance, #NUFC. šŸ˜œ

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