I’m the founder CEO of an educational e-commerce toy company that did $8.8 million in sales in 2021.
This article is going to tell you what that was like and how things were different in 2021 than in 2020.
Here's a 🧵 of the highlights 👇
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molsonhart.com/blog/being-an-…
This article is going to tell you what that was like and how things were different in 2021 than in 2020.
Here's a 🧵 of the highlights 👇
1/12
molsonhart.com/blog/being-an-…
Despite our best efforts, Amazon still accounts for 90.8% of our sales.
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2/12
The moat that people rely on to protect themselves from competition on Amazon is pretty unreliable.
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3/12
Walmart got wrecked by Amazon in 2021.
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4/12
Our off-Amazon sales are growing fast, but from a very small base.
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5/12
The supply chain into the United States is broken.
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6/12
In 2021, we paid extravagant prices for moving containers from Asia to Texas...and it's not getting better.
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7/12
A lot of people think that the price increases are transitory and only caused by a few nagging issues in the supply chain.
That's not true.
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That's not true.
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Our 2021 vs 2020 sales look entirely driven by government stimulus.
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9/12
Best product launch of 2021 was definitely my son!
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10/12
We are getting destroyed in early 2022.
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11/12
There are a ton more insights in the article in the first tweet of this thread — I just posted the most interesting graphs.
I wrote a similar article for 2020, which you can check out here.
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I wrote a similar article for 2020, which you can check out here.
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https://twitter.com/Molson_Hart/status/1345835948261650435
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