Thread by @Carnage4Life

There’s only one product thought leader worth following on Twitter and that’s @shreyas. His framework where PMs tend to focus on one or more of these 3 tracks is extremely insightful

• Execution
• Impact
• Optics

I’d argue this is actually baked into various company cultures

The case study @shreyas describes below is fascinating because from one perspective it’s a success. For the individual PM, they drove a major project at the company then used the clout from that to get a senior job at another company. They also did an excellent job managing up.

https://twitter.com/shreyas/status/1485427998589276160

On the flip side, one reading of this case study would imply the mistake on the project was not being “differentiated” which is the wrong lesson. The right lesson is focusing on impact by coming up with a goal & metrics for measuring that goal that show directional success.

Microsoft’s Teams didn’t beat Slack just by being differentiated but also by providing more value to business customers than Slack did. Coming up with how to recognize, measure and quantify that value is the road to impact as a product leader.

Integration was a tool not the goal