Thread by @rafamolone

I finally found the time to watch The Billion Dollar Code mini-series on Netflix, and I liked it 😃. I found fascinating how obtuse we can all be when presented with a new technology. Everyone in the #AugmentedReality community probably feels this way. More below 👇

Seems like nobody could understand the potential of navigating through satellite imagery of the whole planet with just a few clicks: “what can you do besides finding your own house?” 🌎🌍🌏 It sounds so stupid today…

If you work in AR, you probably have heard something like “what is the use, besides putting an IKEA couch in your living room?”. And most of the times this comes from tech reporters who have lived through many of these tech disruptions and still underestimate them 😓

So, let me show you a few examples of amazing products, concepts, creators and companies working to bring augmented reality to the masses ✌️

Adding a new layers of information on top of the world makes AR perfect to learn new stuff. For example, you can use the amazing app @SKETCHARio to learn how to draw 🎨

https://twitter.com/SKETCHARio/status/1430170578497966084

You can learn all about the human body with @3D4Medical 🫁

https://twitter.com/3D4Medical/status/1309415469212983296

Or learn all about the sky, stars and constellations with @NightSky 🌌

https://twitter.com/AppStore/status/1428771375209226245

Check out the amazing work @Clever_Books are doing using AR in the classroom 📖

https://twitter.com/Clever_Books/status/1479815153424248836

You could even learn a new language: try @Google Lens and translate anything with your camera

https://twitter.com/kumarnihar/status/1270283800761602048

You can get directions in AR using Google Maps Live View, and that is only going to get better with these feature being integrated into car navigation systems 🤩

https://twitter.com/MattNavarra/status/1376901701865725959

You can now also do turn-by-turn navigation indoors! Check out this app by @DentReality, already working in Mark & Spencer supermarkets 🍐

https://twitter.com/AndrewHartAR/status/1483884928223825921

You can capture yourself or your friends and create @volograms of them in AR with @getvolu 🤯. Limitless creative possibilities!

https://twitter.com/getvolu/status/1437400673243451401

And what about what AR is doing for the fashion industry? Did you know that you can try-on a all kinds of sneakers and other footwear thanks to @wanna_kicks 👟

https://twitter.com/kpimmel/status/1118178703534510080

And you can now virtually try on other clothes directly on Snapchat 🧥

https://twitter.com/voguebusiness/status/1416033076002623489

Or try on @Sephora makeup 💄

https://twitter.com/nicolehe/status/1114286342895230976

Or even use AR to help you buy that engagement ring with @Voala_io 💍

https://twitter.com/Voala_io/status/1407683093193019396

AR can boost up online sales up to 200%, so virtual try on is only going to grow 📈 forbes.com/sites/sap/2021…

Would you like to know how your walls would look with a different paint, tile or wallpaper? You can do it with AR and @primersupply

https://twitter.com/primersupply/status/1321207947960016896

You can use the Measure app to… well… measure stuff using AR! 📏

https://twitter.com/tech2eets/status/1042029323237122049

And, of course, you can try IKEA furniture in AR 🤣

https://twitter.com/BusinessInsider/status/1012600807097679872

AR is also pretty big in gaming and there are few hits worth trying! My favourite, of course, is Mario Kart Live: a mix between RC car and AR. Just amazing 🤩

https://twitter.com/CNET/status/1363202762436059136

You also have @RC_ClubAR, which allows you to drive a virtual RC car in AR 🚗

https://twitter.com/RC_ClubAR/status/1283675668660748288

Have you tried Angry Birds AR? It’s pretty cool! Available on your smartphone and also on @magicleap

https://twitter.com/EvanKirstel/status/1044010624844476416

Hot Lava’s has an AR mode 🤯

https://twitter.com/klei/status/1307055222242541571

And, of course, Pokemon Go! Still a massive success, and looking every day more realistic, thanks to the amazing work of the @NianticLabs team theverge.com/2020/5/26/2126…

Niantic is one of the companies helping developer build new experiences with semantic understanding of the world, occlusions and multiplayer AR, all in their SDK, @LightshipAR

https://twitter.com/genericjose/status/1458146901291900940

To nail distribution for AR, it needs to be as simple as sharing a link, and this is what @the8thwall is doing. Their tech has been used in hundreds of projects for all kinds of experiences and brands like Nike, Lego or Pepsi. Check them out here 👇 8thwall.com/discover

And @Snap has been slowly training a new generation of AR developers that now can even run ML processes on a Snapchat Lens

https://twitter.com/SnapAR/status/1469031806615756806

@SnapAR

One of the most prolific AR lens creators is @tacolamp. Check out this concept of a restaurant menu running on Snap’s Spectacles 🍲

https://twitter.com/Spectacles/status/1442897050887069699

Check out the full series of @GabRoXR using his @volograms captured with @getvolu in many different creative ways 😍

https://twitter.com/GabRoXR/status/1427736054765957120

And, of course, @_LucasRizzotto and the rest of the @ARHouseLA , who are showing how AR can be used in many fun and creative ways 🕺

https://twitter.com/_LucasRizzotto/status/1317510368751747074

And I didn’t even get into the industrial landscape, where AR is being used in training, pharma, factories, and even military applications. For example, you can see the work @UtilityAR is doing in this space:

https://twitter.com/UtilityAR/status/1141269401280405504

Wow, this ended up being longer than I initially expected, and without mentioning any blockchain or NFT applications of #AugmentedReality! I love this space is it’s only getting started! 🚀