2. Not only are the media sessions too small and too infrequent, they’re also set up all wrong. Focus groups are designed to record extended reactions that a small group of participants have when they experience something together.
3. Focus groups are meant to gauge the response to a specific stimulus.
Gathering moderate and swing voters and have them watch Biden’s upcoming State of Union speech and then recording their impressions would be a helpful way to use focus groups in the political arena
Gathering moderate and swing voters and have them watch Biden’s upcoming State of Union speech and then recording their impressions would be a helpful way to use focus groups in the political arena
4. to find out what voters liked and what they didn’t like about something they just experienced.
What focus groups are not designed to do is to gauge opinion of a small group of people who are asked, “Tell us how you feel about X,” without experiencing X in that group.
What focus groups are not designed to do is to gauge opinion of a small group of people who are asked, “Tell us how you feel about X,” without experiencing X in that group.
5. That’s not what’s happening with these Biden focus groups, which is why the results are such a mess. But the press loves the results because they’re producing content they want
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