Thread by @IWriteAllDay_

Oh so we’re finally talking about Noom? It’s about time!

Noom is actually so demonic and darksided and insidious. I had that cursed app for about 2-3 years. I eventually woke tf up when I noticed them coding things like avocados and potatoes as “red foods” and other important oils like olive oil and etc.

I should explain here that Noom uses this little color-coded system to make their encouragement of disordered eating look “cute”—making it easier to indoctrinate the masses with their fatphobic filth.

They don’t straight up call foods “good” or “bad”, but this colored system is not better, mainly because we all know the power of colors and what emotions they invoke in people. For Noom’s color, said colors are red, yellow, and green.

Per Women’s Health Magazine:

Red = most calorically dense/ least nutrient-dense foods
Green = calorically dense/most nutrient-dense foods
Yellow = the middle man

WHM adds that “30% of your intake should come from green foods, 45% from yellow foods, and 25% from red foods”.

Let me tell you why the whole system is fucked. They demonize “calorie-dense” foods by coding them as red, but foods RICH in things like polyunsaturated & monounsaturated fats are “calorie-dense” & yet they have been proven lower cholesterol and reduce the risk of heart disease.

Which is how you get things like avocados, olive oils, and mf NUTS demonized as “red foods” without any proper “nutritional” context.

So to be clear, Noom doesn’t even actually care about “health” like that.

Because if they did, they’d be taking into account what kind of nutrients certain foods hold versus focusing on calories. And let me say if I haven’t said it on here yet that calorie counting is a hallmark of disordered eating IDC!!!!!