Thread by @thedefiedge

There's a marketing proposal for Wonderland.

There was some discussion on refreshing the brand and logo. (falling Marge Simpson isn't popular)

I hired a few branding experts and designers to get the ball rolling.

Here's what we came up with so far:

🧵

/1 A more accurate Alice

I wanted to make some slight tweaks to the existing logo.

• The Woman falling looks more like Alice.
• The font's name is Alice
• We added a slogan.

Anyone that's invested in this has gone down the rabbit hole, a nod to the tale.

/2 The Cheshire Cat

The Cheshire Cat is on our homepage.

So we did a combination of the Cheshire eyes + Wonderland in the shape of the smile.

Credit: fellow frog @rashadgr_ (caymedia.ky)

/3 Watercolor

We've gone with the dark color schemes so far.

When I think about Alice in Wonderland, I think colorful, happy thoughts.

We are transitioning from Time into wMemo (Wonderful Memories).

It makes me think about a Clock that's fading into memories...

Well, that's it.

Which one's your favorite?

Wonderland might not exist in the future with the proposal.

But I wanted to share this with you guys.

Why did I do this? Because I love Wonderland.

My mentor told me, "Don't wait for things to happen, just fucking do it"