Thread by @jason_kint

I see new head of policy for Google and Facebook's main adtech trade group just filed his first public comments to FTC. They've used this stat for a long time to suggest surveillance ads are responsible for the free internet. I swear it gets sillier every time I read it. /1

In the same silly, they again claim "empirical evidence" pointing to research that 52% of ad revenue would go "poof" without the ability to track users around the net. Again, silly analysis. The spending wouldn't vanish but reallocate to private, user-acceptable ad formats. /2

And no it wouldn't shift to Google and Facebook if they also have to follow rules. Major regulator investigations already found a *majority* of Google and Facebook's data come from acting as third parties (exactly what is stopped by tracking prevention). /3

Apple has rolled out the only live test giving users this choice at scale and 80%+ of users opt out. California requires a global opt-out by law so we'll see soon. But this statement is again silly since prior efforts weren't back by law and were intentional? design failures. /4

anyway, instead of spending time reading hyperbolic and deceptive claims from the adtech complex united by google and facebook's biz model, here is an older thread from me, real publishers. /5

https://twitter.com/jason_kint/status/1394658516489605122?s=20&t=DaPzI9RNrZ2EuJGiL2-3gw