Bloomberg Opinion Profile picture
Jan 31 10 tweets 4 min read
If TikTok videos are an indicator of what’s trending, the beauty trend known as “slugging” has gone mainstream.

Over 100 million viewers have watched clips describing the practice, which involves going to bed at night with your face slathered in Vaseline trib.al/DFjxRAH
The chemist Robert Augustus Chesebrough is pleased to see that another generation has rediscovered the wonder-working powers of Vaseline, his beloved invention.

This gelatinous substance has been a staple in a range of beauty treatments trib.al/G7wBxcC A picture of petroleum jelly product in a container.
Vaseline’s story begins with the discovery of crude oil deposits in Pennsylvania in 1859.

Among those drawn to the fields was Chesebrough, a chemist from Brooklyn who worked in kerosene refining trib.al/G7wBxcC
The chemist was intrigued to find that the oilfield hands used the stuff as an emollient, claiming it helped heal scrapes, burns and other skin injuries.

He took samples back to Brooklyn and studied it trib.al/G7wBxcC
Chesebrough developed sophisticated methods for purifying the goo.

In 1872, the young entrepreneur patented his creation, dubbing it Vaseline trib.al/G7wBxcC
Beginning in the 1880s, Vaseline was pitched as a beauty aid.

A typical advertisement declared that Vaseline would “keep the skin clearer, softer, and smoother than any cosmetic ever invented" trib.al/G7wBxcC A picture of a container of Vaseline in a jar.
Soon women began publishing cosmetic recipes that featured Vaseline as the chief ingredient, along with more modest amounts of lavender, castor oil, cocoa butter, spermaceti and other ingredients trib.al/G7wBxcC
The use of Vaseline to enhance eyelashes and eyebrows may have encouraged some beauty experts to conclude that it promoted hair growth.

One beauty manual from 1901 warned that Vaseline helped hasten “the growth of little hairs on the cheeks and chin” trib.al/G7wBxcC
Vaseline had lost its luster by the 1970s.

Dermatologists dutifully recommended it, including the famed Dr. Jonathan Zizmor of New York City subway advertising fame, who touted its virtues in a guide to beauty aids published in 1978 trib.al/G7wBxcC
Everything comes back into style eventually. Vaseline is no different.

If TikTok is any guide, the beauty regimen of Lady Randolph Churchill has returned, leaving millions of faces with that otherworldly glow that only crude oil sludge can provide trib.al/G7wBxcC

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Feb 1
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Jan 28
During each recession for the last 40 years, a sizable number of men — more than women — have left the labor force and not come back

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Jan 27
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It’s official: Americans are paying up for their favorite goods.

December saw the biggest 12-month gain in inflation since 1982. Procter & Gamble raised its sales outlook for the year to the end of June on the back of higher prices trib.al/ftA3lQJ
Consumers clearly aren’t balking at having to pay more for their groceries.

P&G said that so far, they were reacting to price increases more favorably than in the past.

Instead of pulling in the purse strings, consumers are trading up trib.al/9GGkW7e A picture of a male custome...
A little inflation is good for manufacturers and retailers alike. The value of sales expands, and consumers get used to paying more at the check-out counter.

It’s a problem when price rises grow rampant trib.al/9GGkW7e
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