- Financials have scaled up, but cash flows haven't
- Was valued at Rs 2200 cr (April 2021) when Qualcomm invested and now Eyeing Rs 11250 to 15000 cr Valuation (1.5-2bn$) - Why the 5-7.5x jump in valuations?
- Margins volatile
Extreme dependence on online market Places and China -
- all of their contract manufacturing is from several manufacturers in China, with a developing group of manufacturers in Vietnam and India
- Online marketplaces accounted for 85% of revenue in FY21
- Top 2 market places accounted for 75% of revenue in FY21 (Amazon and Flipkart)
- 6.4% revenue from distributors including modern retailers
- Warranty expenses 4% of revenue
Revenue mix -
94% revenue from Audio business
4% from wearables
So if a 2 bn $ valuation IPO opens and if sales are 3000 cr in FY22 (Annualized)
- an Investor pays 5x sales (if sales come lower, then even higher)
- Doing some rough maths, the PE will be 80-100 times!
- Again these are very high valuations for a brand dependent on China for manufacturing, Online market places for its sales, and a company that has no Moat
- No moat because the next importer who sells cheaper can displace them!
- Anyone can import from China and the only value add is branding!
- Now the company's cash flows are also weak, so they will have to keep raising/diluting to import/sell and do more advertisement to keep the brand recall intact.
- The BIGGEST risk - what if Amazon creates their own products exactly similar to Boat?
They definitely can! Amazon has killed many smaller categories by copying the products as they have all the data and they have a billion $ machinery to reverse engineer anything!
Rapid growth will have its own challenges especially in a non-sticky consumer-facing category such as audio hardware and wearables that too in a highly price-conscious market like India! (Financial ones separate)
A clear avoid for me.
DRHP disclosures are also just ok.
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About Go Fashion India (Go Colors) Limited –
- An Indian women’s bottom-wear brand
- FY20 Market share of ~8% in branded women’s bottom-wear
- Women’s apparel market = 36% of the total apparel market
- Women’s bottom-wear market = 8.3% of women’s apparel market FY20
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Products -
- As of Q2FY22 - sold bottom-wear in 50+ styles in 120+ colors.
A Cool story of how a small hand soap maker competed with P&G -
It's the early 1980s, and you've created an entirely new concept in an old industry: a liquid hand soap called Softsoap.
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Looming is Procter & Gamble, a 100-ton gorilla able to crush you the minute the new concept gains traction. What do you do? You buy time. A small Minnesota business made the risky decision to buy up the entire U.S. supply of plastic pumps—some 100 million units
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, effectively blocking P&G from launching a competitive product.
It found a bottleneck in the process and then controlled it.
Apple has used this formula repeatedly by identifying a critical component in key devices and locking up the supply for a significant period,
An interesting company and a very interesting DRHP for sure!
Loved reading this DRHP!
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About Delhivery -
- It is a tech-savvy logistics company
- Professionally managed, no identifiable promoter
- Offers integrated logistics services through a nation-wide network infrastructure
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About their Logistics Infra -
124 gateways, 20 automated sort centres, 83 fulfilment centres, 35 collection points, 24 returns processing centres, 249 service centres, 120 intermediate processing centres and 2,235 direct delivery centres as of June 30, 2021
Not really, these days it is Pizza, Burger & Coffee 😛
Just joking! Today we are going to talk about Sapphire foods that sells all of that!
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Everything about Sapphire Foods IPO🧵👇
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About the Company -
- One of YUM’s franchisee operators in India
- Sri Lanka’s largest QSR chain with 35% of the total market revenue and 68 restaurants representing 39% of the total number of market outlets
- Has a presence in the Maldives too
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Brands and Outlets -
- As of Q1FY22, they owned/operated 209 KFCs in India + Maldives, 239 Pizza Huts in India, Sri Lanka & Maldives, and 2 Taco Bells in Sri Lanka
- Image 1 shows bifurcation of brands and their count
- Image 2 shows geographical presence