Content is the lifeblood of online business
Problem is 90% of creators are putting customers to sleep with low quality content.
Here's how you can fix that in five minutes:
Problem is 90% of creators are putting customers to sleep with low quality content.
Here's how you can fix that in five minutes:
I've coached 100s of people to build and monetize an online audience.
Biggest mistake they make?
Creating BORING content.
So here's 5 actionable tips I stole from a 7 figure marketer to help you create great and engaging content on a daily basis
[Bookmark this]
Biggest mistake they make?
Creating BORING content.
So here's 5 actionable tips I stole from a 7 figure marketer to help you create great and engaging content on a daily basis
[Bookmark this]
1) Infotain them
A lot of people wrongly equate valuable content with serious content.
News flash: Serious content = boring, dull and dry.
The solution is to combine your valuable info with entertainment aka infotainment.
Why do you think it's so easy to go viral on Tik Tok?
A lot of people wrongly equate valuable content with serious content.
News flash: Serious content = boring, dull and dry.
The solution is to combine your valuable info with entertainment aka infotainment.
Why do you think it's so easy to go viral on Tik Tok?
Why is YouTube the second largest search engine in the world?
Because video is entertaining.
But the idea of creating infotainment applies to any format: tweets, threads, emails, podcasts etc.
If you can infotain with your content, you'll win every time.
Because video is entertaining.
But the idea of creating infotainment applies to any format: tweets, threads, emails, podcasts etc.
If you can infotain with your content, you'll win every time.
2) Talk about their pains
Most newbie content creators approach content with the wrong mindset by asking "How can I make my content cooler?"
Instead...
They should ask "what pains do my audience have?"
Nobody ever gets bored listening to you talk about their problems.
Most newbie content creators approach content with the wrong mindset by asking "How can I make my content cooler?"
Instead...
They should ask "what pains do my audience have?"
Nobody ever gets bored listening to you talk about their problems.
This is why people will spend the entire day reading and consuming content about the symptoms of their problems.
Because 99% of people live in their own heads.
And they spend that whole time obsessing about their pains.
If you want to 100x your engagement and sales?
Because 99% of people live in their own heads.
And they spend that whole time obsessing about their pains.
If you want to 100x your engagement and sales?
Understand that PAIN TRUMPS INSPIRATION.
Create content with this in mind and you'll never struggle to get engagement, get more followers or get more sales ever again.
This alone will put you in the top 20% of content creators.
Next tip 👇
Create content with this in mind and you'll never struggle to get engagement, get more followers or get more sales ever again.
This alone will put you in the top 20% of content creators.
Next tip 👇
3) Tell stories
Psychological FACT: The human brain is wired to LEARN through story.
Stories are also built-in entertainment.
THINK. When have you ever been bored by a good story?
It's never happened because a good story will always hook you.
The format does not matter.
Psychological FACT: The human brain is wired to LEARN through story.
Stories are also built-in entertainment.
THINK. When have you ever been bored by a good story?
It's never happened because a good story will always hook you.
The format does not matter.
Another thing I love about stories is they're economical because you can give a TON of value without saying much.
If you want to be persuasive AF? Tell stories.
One good story beats one long lecture because even a short (but gripping) story will do all the persuading for you.
If you want to be persuasive AF? Tell stories.
One good story beats one long lecture because even a short (but gripping) story will do all the persuading for you.
4) Write like you talk
All good content starts with good writing but you don't need to have a writing degree to be a great content creator.
Start by writing like you talk.
This alone will make you a more effective creator than 90% of the competition.
Last one 👇
All good content starts with good writing but you don't need to have a writing degree to be a great content creator.
Start by writing like you talk.
This alone will make you a more effective creator than 90% of the competition.
Last one 👇
5) Dare to be controversial
It's better to be wrong and controversial than right and boring.
If that upsets you then you need to grow up.
This is how talk radio works.
This is how politics works.
This is how marketing works.
And it's also how creating good content works.
It's better to be wrong and controversial than right and boring.
If that upsets you then you need to grow up.
This is how talk radio works.
This is how politics works.
This is how marketing works.
And it's also how creating good content works.
Enjoyed this?
This week I'll be releasing a special report which shows you how to bootstrap a 10k/mth online biz with only content creation.
It will be pre-released at a significant discount to those on my email list.
You can join by going 👇
join.eddyquan.com
This week I'll be releasing a special report which shows you how to bootstrap a 10k/mth online biz with only content creation.
It will be pre-released at a significant discount to those on my email list.
You can join by going 👇
join.eddyquan.com
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