Started: July 2020
Tweets written: 9,913
Followers added: 149,600
I reviewed Dickie Bush's feed to understand how to optimize your growth.
= Thread =
Tweets written: 9,913
Followers added: 149,600
I reviewed Dickie Bush's feed to understand how to optimize your growth.
= Thread =
1. No quick hacks
Before we dive in, there are no quick hacks.
Read this Tweet by Dickie to understand deeper.
To succeed on Twitter, you need to provide high-quality, value-added content that entertains consistently.
Before we dive in, there are no quick hacks.
Read this Tweet by Dickie to understand deeper.
To succeed on Twitter, you need to provide high-quality, value-added content that entertains consistently.
https://twitter.com/dickiebush/status/1486506799054340102?s=20&t=u-ZwKyyttte76OJL-eQrfQ
2. Micro improvements
Incremental improvements to our profile photo, and profile, can result in meaningful changes.
If we consistently provide good content, we want to maximize the return on that content.
There are three particular metrics we will look at for this.
Incremental improvements to our profile photo, and profile, can result in meaningful changes.
If we consistently provide good content, we want to maximize the return on that content.
There are three particular metrics we will look at for this.
2.1 Impressions / Tweet
The driver of this metric is:
A. The quality of our content
B. The method of engagement
Our goal is to increase our impressions per Tweet over time.
Pay attention to what resonates with your audience, whether:
- Keywords
- Specific content
The driver of this metric is:
A. The quality of our content
B. The method of engagement
Our goal is to increase our impressions per Tweet over time.
Pay attention to what resonates with your audience, whether:
- Keywords
- Specific content
2.2 Profile Visits / Impressions (%)
Whether someone visits our profile is driven by:
A. The quality of our content
B. Our profile photo
Yes, the quality of our content is essential again, which is why Dickie focused on it above.
A high-quality photo will draw readers in.
Whether someone visits our profile is driven by:
A. The quality of our content
B. Our profile photo
Yes, the quality of our content is essential again, which is why Dickie focused on it above.
A high-quality photo will draw readers in.
2.3 - Followers / Profile Visits (%)
Whether someone converts is where our profile optimization comes through.
For a deep dive into profile optimization, read the below thread.
Now, let's dive through Dickie's profile.
Whether someone converts is where our profile optimization comes through.
For a deep dive into profile optimization, read the below thread.
https://twitter.com/IAmCoachClint/status/1483773576918585350?s=20&t=_5vgHNqfRFxGCCWjRmKFPw
Now, let's dive through Dickie's profile.
3. Profile analysis
This week, we're looking at the profile of @dickiebush, and we are going to look at:
3.1 Banner
3.2 Profile image
3.3 User name
3.4 Twitter handle
This week, we're looking at the profile of @dickiebush, and we are going to look at:
3.1 Banner
3.2 Profile image
3.3 User name
3.4 Twitter handle
@dickiebush 3.1 Banner
Our banner is our business card.
This one is tricky. I don't see the selling feature.
One of the benefits large accounts have is playing differently.
If new to Twitter, I would optimize your banner to sell you to someone visiting your site.
Our banner is our business card.
This one is tricky. I don't see the selling feature.
One of the benefits large accounts have is playing differently.
If new to Twitter, I would optimize your banner to sell you to someone visiting your site.
@dickiebush For those who don't know, Dickie was a football center for Princeton University.
While there, he did a financial engineering degree.
If you know the story, it's cool to see a high-level student athlete's journey; however, you'd have to dig outside Twitter to realize it.
While there, he did a financial engineering degree.
If you know the story, it's cool to see a high-level student athlete's journey; however, you'd have to dig outside Twitter to realize it.
@dickiebush 3.2 Profile image
This is a good image of Dickie.
It does a few things well:
- clear and professional
- Dickie centered in image
- colors in the background
It also is Dickie in front of a ship, and there's more to come on that.
This is a good image of Dickie.
It does a few things well:
- clear and professional
- Dickie centered in image
- colors in the background
It also is Dickie in front of a ship, and there's more to come on that.
@dickiebush 3.3 User name
Dickie is using his name, which is solid.
He also has a picture of a ship again in this picture.
Last week, in our Save Your Sons account review, we highlighted consistency, and Dickie is nailing that.
Dickie is using his name, which is solid.
He also has a picture of a ship again in this picture.
Last week, in our Save Your Sons account review, we highlighted consistency, and Dickie is nailing that.
https://twitter.com/IAmCoachClint/status/1486722155320537095?s=20&t=_5vgHNqfRFxGCCWjRmKFPw
@dickiebush 3.4 Twitter handle
This is the consistency we're talking about.
Dickie's Twitter handle is consistent with his username.
When you're able to secure your name, it is beneficial if there is no _ or #.
This is the consistency we're talking about.
Dickie's Twitter handle is consistent with his username.
When you're able to secure your name, it is beneficial if there is no _ or #.
@dickiebush 4. Bio section
Next, we will review the bio section of Dickie's profile.
4.1 - Bio
4.2 - Location
4.3 - Website link
4.4 - Twitter start date
4.5 - Follower to following ratio
4.6 - Followed by people you follow
Next, we will review the bio section of Dickie's profile.
4.1 - Bio
4.2 - Location
4.3 - Website link
4.4 - Twitter start date
4.5 - Follower to following ratio
4.6 - Followed by people you follow
@dickiebush 4.1 Bio
The bio is an elevator pitch, which needs to answer:
1. Who your audience is
2. What they need and desire
3. How you can provide what they need
4. Why they should believe you can do it
In short, who is your avatar, what is your content tilt, and your social proof.
The bio is an elevator pitch, which needs to answer:
1. Who your audience is
2. What they need and desire
3. How you can provide what they need
4. Why they should believe you can do it
In short, who is your avatar, what is your content tilt, and your social proof.
@dickiebush Dickie keeps his bio pretty simple.
He talks about digital writing and digital leverage.
He is the Captain of Ship 30 for 30, which we will discuss later.
He tries to be the healthiest, wealthiest, and happiest he's ever been.
He talks about digital writing and digital leverage.
He is the Captain of Ship 30 for 30, which we will discuss later.
He tries to be the healthiest, wealthiest, and happiest he's ever been.
@dickiebush If he weren't an established brand, I suggest reformatting the bio to highlight what Dickie provides to his readers, with specific keywords, such as:
- You
- Sharing
- Lessons
- Learning
Our readers care about themselves, not us. They want to know "what's in it for me."
- You
- Sharing
- Lessons
- Learning
Our readers care about themselves, not us. They want to know "what's in it for me."
@dickiebush 4.2 Location
Dickie is taking advantage of the location hack, which we recommend everyone do.
Instead of not showing a location or putting your actual site, I recommend using this spot as a call to action (CTA).
Dickie is taking advantage of the location hack, which we recommend everyone do.
Instead of not showing a location or putting your actual site, I recommend using this spot as a call to action (CTA).
@dickiebush 4.3 Website link
Dickie has a website listed.
He also has a website for Ship 30 for 30 in his bio.
Lastly, he also has a personal website, which is his name.
I recommend putting the personal website and adding landing pages for the other two websites on it for consistency.
Dickie has a website listed.
He also has a website for Ship 30 for 30 in his bio.
Lastly, he also has a personal website, which is his name.
I recommend putting the personal website and adding landing pages for the other two websites on it for consistency.
@dickiebush 4.4 Twitter start date
Dickie joined Twitter in July 2020.
With 149.7k followers, a July 2020 start date provides strong social proof.
If you've had a casual account for a long time, consider starting a new account to increase social proof.
Dickie joined Twitter in July 2020.
With 149.7k followers, a July 2020 start date provides strong social proof.
If you've had a casual account for a long time, consider starting a new account to increase social proof.
@dickiebush 4.5 Follower to following ratio
Dickie has 149.7k followers.
He is following 451 people.
This is a ratio of 332 : 1.
We recommend you have at least 10 to 1, and Dickie is well above that ratio.
A large follower to following ratio implies you are an expert.
Dickie has 149.7k followers.
He is following 451 people.
This is a ratio of 332 : 1.
We recommend you have at least 10 to 1, and Dickie is well above that ratio.
A large follower to following ratio implies you are an expert.
@dickiebush 4.6 Followed by people you follow
When many people you follow are following someone, it provides social proof.
It implies people you value, value this person.
Dickie is followed by 97 people I follow.
This is strong social proof for me.
When many people you follow are following someone, it provides social proof.
It implies people you value, value this person.
Dickie is followed by 97 people I follow.
This is strong social proof for me.
@dickiebush 5. Pinned Tweet
Your Pinned Tweet is another form of social proof.
It allows your reader to see what you're about.
Some key things:
- recent date
- strong metrics
- brand alignment
✅ Dickie's tweet is three months old.
✅ 4.5k RTs and 18.2k likes.
✅ Dickie writes threads
Your Pinned Tweet is another form of social proof.
It allows your reader to see what you're about.
Some key things:
- recent date
- strong metrics
- brand alignment
✅ Dickie's tweet is three months old.
✅ 4.5k RTs and 18.2k likes.
✅ Dickie writes threads
@dickiebush Dickie is known as a strong thread writer.
To have a well-performing thread as his pinned tweet makes sense.
If you read this pinned tweet, it demonstrates this writing ability and gives you an idea of what to expect from his account.
To have a well-performing thread as his pinned tweet makes sense.
If you read this pinned tweet, it demonstrates this writing ability and gives you an idea of what to expect from his account.
@dickiebush 6. Ship 30 for 30
Ship 30 for 30 is a cohort-based course teaching you the fundamentals of writing.
Participants write each day for 30 days and publish their writing on Twitter.
You can identify them by the ship in their username.
Ship 30 for 30 is a cohort-based course teaching you the fundamentals of writing.
Participants write each day for 30 days and publish their writing on Twitter.
You can identify them by the ship in their username.
@dickiebush A community is an excellent way to build out your following.
When you have an army of people you've helped achieve success, they will be your cheerleaders.
This will help you spread your message and broaden the reach of your content.
When you have an army of people you've helped achieve success, they will be your cheerleaders.
This will help you spread your message and broaden the reach of your content.
@dickiebush I have enjoyed researching Dickie's feed, reading his content, and learning from his free content - how to start writing online.
If you aren't already following him, I recommend you do so now.
Next week, we will be reviewing @JamesonCamp profile.
If you aren't already following him, I recommend you do so now.
Next week, we will be reviewing @JamesonCamp profile.
@dickiebush @JamesonCamp If you benefitted from this thread, please:
1. Retweet the original Tweet
2. Follow @IAmCoachClint
3. Join us Friday Night
Friday night on the Twitter Growth Labs Spaces, we will help you optimize your account for growth.
1. Retweet the original Tweet
2. Follow @IAmCoachClint
3. Join us Friday Night
Friday night on the Twitter Growth Labs Spaces, we will help you optimize your account for growth.
https://twitter.com/tibo_maker/status/1488861277661372418
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