Connected TVs’ share of viewing time fell for the first time ever, and
of connected TV-first device manufacturers, only $Roku grew, while Apple TV and Amazon Fire TV dropped 1% and 7%, respectively.
The story for Roku has gone from simple to complex.
The year of 2020 has been called the "digital transformation," and it was.
It thrust technology usage three to five years forward in a one year period.
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$ROKU
The companies that will benefit most from this acceleration of time, or if you prefer, "contraction of time," are the ones with most resources. That's money and people.
It's no wonder then that the megas caps ruled all of 2021.
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They were able to see which of the many various markets they had staked a small claim to, that then needed a serious claim.