Here's the step by step process @Brian_Stoffel_ used to fill in these slides:
Takeaways: 1) Competition from Tiktok heating up 2) Management heavily focused on Reels, which monetizes at a lower rate 3) Huge investments in the metaverse
BIG QUESTION:
Is the growth slowdown temporary or permanent?
If temporary, shares are cheap
If permanent, they aren't
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Here’s what metrics professional analysts focus on (using $MA as an example:)
1: Business overview.
Understand everything about how the business works, like:
- What is the business model?
- Who are the key suppliers, distributors, partners?
- Revenue quality?(Recurring? Recession proof?)
- What is the revenue split from products / services?
2: Risk Factors
Most of these are standard.
Identify the risks that are company-specific and make sure you understand them.