Matteo Franceschetti Profile picture
Feb 6, 2022 18 tweets 5 min read Read on X
I recently read Amp it Up from Frank Slootman. Here are some of the best takeaways
Frank Lootman is all about hardcore and focused execution. Get comfortable with being uncomfortable
There are 5 steps in the Amp It Up model: 1) raise your standars, 2) align your people, 3) sharpen your focus, 4) pick up the pace, and 5) transform your strategy
Be obsessed with focus and prioritization. Work on fewer things at the same time, and prioritize hard. Keep asking “what are we not going to do”
Your role as a leader is to set the pace and compress cycle times. Use every encounter, meeting and opportunity to increase the pace of whatever is going on
Hire people ahead of their own curve. Hire more for aptitude than experience and give them the career opportunity of a lifetime
Help your people becoome elite professionals in their field. The best people want the prospect of progressing through the ranks fast
Hire drivers, not passengers. And get the wrong people off the bus
No strategy is better than its execution
High-growth enterprises are not easy places to live. The pressure is relentless. Performance is aggressively managed.
Culture is not about making people feel good. It is about enabling the mission with the behaviors and values that serve that purpose
Culture is the differentiator that no competitor can copy
If you want to build a great company, enough is not good enough
Don’t throw ideas against the wall to see if they work. It is a waste of time and resources. Try a rifle shot instead of a scatter gun
In meetings focus on the problem first, do not jump into solutions too quickly. Once you start pulling a problem apart, the perspective often changes the range of possibilities
Build a reputation as a rapid course corrector
People often assume growth will slow down as you grow. Don’t give in to that assumption too quickly
And finally… pedal to the metal, puts your boots on, execution is everything, business is war

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More from @m_franceschetti

Jan 14, 2023
Here is an awesome podcast about Ogilvy. It is a master class. I pasted below some of the notes I took about his principles
open.spotify.com/episode/0KTmm0…
1) If you do things well, then good things will come
2) I am intolerant of mediocrity and laziness
3) Do not use more words than necessary. Cut your wordage in half
4) Set exorbitant standards and give your people hell when they do not live up to them. There is nothing so demoralizing for a boss as accepting mediocre standards
5) Possess extraordinary self discipline
6) Encourage exuberance
Read 15 tweets
Apr 30, 2022
Have you ever heard of the parable of the Chinese farmer?

If not read it below, I love it. 👇
A farmer and his family in ancient China owned a horse. His neighbors said how lucky he was to have such a fine horse to pull his plow through the fields. The farmer said, “Maybe yes, maybe no.”
One day the horse broke through the gate and ran away. His neighbors came around to lament his terrible loss, saying it was a terrible bit of bad luck. The farmer said, “Maybe yes, maybe no.”
Read 8 tweets
Mar 22, 2022
Like many of you, I have a busy schedule filled with many meetings weekly. In 2017, I started color-coding my calendar per @rabois’ advice. This allows me to immediately know priorities and also see how much time I’m spending in each area of @eightsleep & adjust if necessary 👇
I color code every type of meeting I have:

Dark Green - Investors
Light green - Fund
Red - External contacts
Tangerine - Hiring
Yellow - Ops
Lavender - Hardware
Blue - Software
Gray - Growth
Grape - Various
Peacock - Personal
Hot pink - Podcasts / Media
This is what my calendar looks like in a typical week:
Read 5 tweets
Mar 21, 2022
I’ve always had a “need for speed.” I love driving go-carts, my vespa, jet skis, and of course, fast cars 🏎

There are fascinating historical, physiological, and psychological reasons humans love going fast…
Historical:
🏎 Post-WW2, the ubiquity of cars made humans irreversibly impatient with slow travel
Physiological:
🏎 Driving fast boosts testosterone (why men are more prone to reckless driving)
🏎 When you “floor” a gas pedal, adrenaline spikes → heart races, body temp rises, limbs tingle
🏎 Monoamine Oxidase (MAO) is a Dopamine regulator – those with low MAO crave thrills
Read 5 tweets
Mar 9, 2022
People often ask what it’s been like founding @eightsleep with my spouse and working together

Personally, I love working with @a_zatarain

Here are some tips on how we make it work and fun anecdotes of what it’s like 👇
After ~9:30pm, @a_zatarain insists we stop talking about work because I would do the same with any colleague (unless something urgent came up). But I CAN still Slack her....So sometimes we’ll be reading or watching a show & her phone will be buzzing with my newest business ideas.
Because we use Slack for business and WhatsApp for personal communication, there are times where i’m complaining on Slack about things we need to get done for @eightsleep and asking what’s for dinner on WhatsApp 😇
Read 5 tweets
Feb 22, 2022
Startups are high performance machines that should focused on quality and efficiency. At @eightsleep we call it “Operational Excellence”. Here are 8 practical tips, some from @rabois, some from Frank Slootman and others from High Output Management👇
1. 🗣 The role of a leader.
Leaders are the energizer bunnies and pacemakers of the organization. They look for and exploit every single opportunity to step up the pace, set a higher bar for quality, and narrow the plane of attack
2. 👩‍✈️ Lead, don’t manage.
You want to be active versus reactive. Calling yourself a manager implies some level of reactivity. You manage unexpected situations. You lead to ideal outcomes. You want to be driving the vehicle versus a passenger observing
Read 10 tweets

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