Here is an awesome podcast about Ogilvy. It is a master class. I pasted below some of the notes I took about his principles
open.spotify.com/episode/0KTmm0… 1) If you do things well, then good things will come
2) I am intolerant of mediocrity and laziness
3) Do not use more words than necessary. Cut your wordage in half

Have you ever heard of the parable of the Chinese farmer?

If not read it below, I love it. 👇 A farmer and his family in ancient China owned a horse. His neighbors said how lucky he was to have such a fine horse to pull his plow through the fields. The farmer said, “Maybe yes, maybe no.”

Like many of you, I have a busy schedule filled with many meetings weekly. In 2017, I started color-coding my calendar per @rabois’ advice. This allows me to immediately know priorities and also see how much time I’m spending in each area of @eightsleep & adjust if necessary 👇 I color code every type of meeting I have:

Dark Green - Investors
Light green - Fund
Red - External contacts
Tangerine - Hiring
Yellow - Ops
Lavender - Hardware
Blue - Software
Gray - Growth
Grape - Various
Peacock - Personal
Hot pink - Podcasts / Media

I’ve always had a “need for speed.” I love driving go-carts, my vespa, jet skis, and of course, fast cars 🏎

There are fascinating historical, physiological, and psychological reasons humans love going fast… Historical:
🏎 Post-WW2, the ubiquity of cars made humans irreversibly impatient with slow travel

People often ask what it’s been like founding @eightsleep with my spouse and working together

Personally, I love working with @a_zatarain

Here are some tips on how we make it work and fun anecdotes of what it’s like 👇 After ~9:30pm, @a_zatarain insists we stop talking about work because I would do the same with any colleague (unless something urgent came up). But I CAN still Slack her....So sometimes we’ll be reading or watching a show & her phone will be buzzing with my newest business ideas.

Startups are high performance machines that should focused on quality and efficiency. At @eightsleep we call it “Operational Excellence”. Here are 8 practical tips, some from @rabois, some from Frank Slootman and others from High Output Management👇 1. 🗣 The role of a leader.
Leaders are the energizer bunnies and pacemakers of the organization. They look for and exploit every single opportunity to step up the pace, set a higher bar for quality, and narrow the plane of attack

We don’t care about where you come from, or if you graduated from the most prestigious college – if you have signs of greatness, grit, and passion we want you on the team. Here’s a peek into the @eightsleep hiring process and the kind of candidates we’re always looking for 👇 First, each candidate goes through 2-3 individual calls with the hiring manager and key stakeholders. If all goes well, they are given a small project that’s relevant for that position. They work on the project for 3-5 days and present back to a panel

I recently read Amp it Up from Frank Slootman. Here are some of the best takeaways Frank Lootman is all about hardcore and focused execution. Get comfortable with being uncomfortable

There are four things that have been a game changer for my performance and health: sleep, fitness, nutrition and stillness. Here are the details👇 1. Sleep. Sleep is the foundational pillar of health. Sleep 7-9h (at least until when @eightsleep technology will help you compress your sleep further). Do this test: sleep 1h longer every day for a week and then DM me how you feel. You will be a super hero by then

After many years of research and experimentation, I’ve found the top 5 hacks that I use everyday which have drastically improved my overall health.

If you are trying to get healthier, this is for you 👇 1) Optimize Sleep

- A consistent sleep schedule is key for improving sleep quality. I go to bed around 9:30PM and wake up at 6:30AM.

- Temperature regulation is important to get more deep sleep and to wake up less during the night. I use my @eightsleep Pod Pro to cool my bed.

"After we closed our Series C with Peter Thiel in 2012, we invited him to our office...

Midway through the conversation, I asked him what was the single most important piece of advice he had for us.

He replied, 'Don’t fuck up the culture.'"

- @bchesky on AirBnB After hearing this advice from Peter Thiel, Brian Chesky focused on cultivating a strong culture at AirBnB.

"Culture is simply a shared way of doing something with passion...

The thing that will endure for 100 years, the way it has for most 100-year companies, is the culture."

Podcasts are a great platform to learn from experts about many topics -- including health, fitness, and sleep.

Here are 20 of the best podcasts to learn more about how to improve your overall health 👇 1. The Tim Ferriss Show (@tferriss)

tim.blog/podcast/

Want to get healthier? One of the most important factors to overall health is Heart Rate Variability (HRV).

A low HRV has been associated with an increased risk of depression, anxiety, cardiovascular disease, and even death.

Here are 8 ways to increase your HRV👇 What is HRV?

HRV is simply a measure of the variation in time between each heartbeat.

The greater the variability is, the better your body is able to perform and function. And vice versa for a lower variance.

Want to increase your lifespan? One of the best ways to increase your overall life expectancy is to lower your resting heart rate (RHR).

A high resting heart rate can lead to conditions like heart disease, high blood pressure, and more.

Here are 5 ways to decrease your RHR 👇 1. High-Intensity Exercise

Every time you work out, you are training your heart to be stronger and more efficient at pumping blood throughout the body.

So when you’re in rest mode, your heart is more easily able to maintain a normal heart rate.

.@paulg is one of the greatest investors in the history of Silicon Valley. He has many great essays, one of which is called ‘13 sentences’.

If PG could tell startup founders anything, here is what he would say: 1/ Pick good cofounders

“Cofounders are for a startup what location is for real estate. You can change anything about a house except where it is.

In a startup you can change your idea easily, but changing your cofounders is hard.”

Frank Slootman is regarded as one of the top CEOs in tech.

He is best known for his operating skills and has successfully taken three companies public as CEO, including ServiceNow and Snowflake.

Here are 3 operational frameworks that he has found to be the most effective... 1) Increase the velocity

One of the best things an organization can do to improve is to amp up its performance and intensity.

“The role of a leader is to change the status quo, step up the pace, and increase the intensity...

10 suggestions from @elonmusk about how to build a great company: 1/ Focus on the product vs. metrics

"If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs...

During the past few months, as part of our Health Stack series for @eightsleep, I have interviewed high performers about their best practices for health and wellness.

Here are the top things I’ve learned so far 👇 1. Not everyone has the perfect sleep journey

Sleep is a universal pillar of health, and most people who want to be healthy and productive prioritize sleep in their lives...

I have been tracking my metabolic fitness rigorously with @levels since May 2020

Not only did I discover berries affect my glucose levels the same way pizza does, but also found the impact sleep and workouts have on my metabolism

Here’s a bit of my learnings 👇 Fasting helps regulate my glucose levels

I fast 23hr/day on weekdays, eating only for dinner. On weekends, I fast 16:8.

This helps me regulate my blood glucose levels during the day & gives me the most energy. Here is a day with all day fasting + tennis, then dinner around 7pm

Are you a bedtime procrastinator?

If you plan to go to bed by a certain time but find yourself scrolling on your phone till the late hours of the night, you may be experiencing revenge bedtime procrastination.

Read along for tips on how to get away from this bad habit. 👇 Why do we procrastinate bedtime?

Revenge bedtime procrastination is an attempt to reclaim your day by delaying your bedtime.

While this can happen to the best of us from time to time, it can become an issue when it begins to chronically disrupt your sleep schedule.

I have been on a keto diet for over 2 years now & I’ve never felt better

I tried keto after noticing that carbs cause me inflammation & low energy levels. Now I practice fasting & keto b/c it keeps me at peak energy levels.

Here are some of @geoffreywoo’s & my best keto tips 👇 What is the keto diet?

Keto is a low-carb, high-fat diet aimed at helping your body achieve ketosis. Ketosis is when your body is most efficiently burning fat for energy by turning fat into ketones and then supplying your brain with energy.