Simon Wardley Profile picture
Feb 10 13 tweets 3 min read
X : Did you see the EC is trying to describe natural gas as green - euronews.com/green/2022/02/…
Me : Oh, yes. The hydrogen problem.
X : Eh?
Me : Most auto companies are in a pickle with threats from Tesla and Chinese players who have captured the materials market for batteries ...
Me : ... the unsurprising result is those auto companies are trying to sell a hydrogen story (e.g. fuel cells). Let us ignore the economics of this (not good) and just focus on the sustainability angle. You probably think we get hydrogen from electrolysis of water?
X : And?
Me : Well, last time I looked that was 0.1% of the market. Most of the market for production of hydrogen is natural gas. So, if you're planning an EV story based on sustainability / climate, can't get yourself into batteries (because much of supply chain is captured) then ...
... it's going to be awkward when people start realising their "hydrogen" cars are actually powered by natural gas i.e. we take hydrogen out and put carbon into the atmosphere. Hence EC says "natural gas is green" means auto players can say their cars are green ... for a time ...
Me : .. but steam-methane reforming is hardly green.
X : steam-methane reforming?
Me : energy.gov/eere/fuelcells…
X : You can produce hydrogen from oil?
Me : Oh, yes and it is. That's another problem.
X : So basically, keep extracting oil and gas, turn it into hydrogen and dump the carbon into the atmosphere, claim your hydrogen cars are green because it only produces water?
Me : Well ... an industry that has a history of fiddling software to cheat environmental tests?
X : But it could be green, if the hydrogen was produced by electrolysis.
Me : If the power used was renewable. But using renewable energy to produce hydrogen from water, transporting hydrogen to create fuel cell to produce electricity versus transporting renewable electricity?
Me : I'll let you guess how the economics on that stack up.
X : Not good?
Me : The electricity -> hydrogen -> electricity equation alone isn't exactly great. I'm sure this all sounds marvellous in powerpoint presentations where no-one asks awkward questions.
Loved this video on the scale of "climate promises" in the industry - … (H/T @lizthegrey)
X : The hydrogen story is just bs?
Me : That depends upon your perspective.
X : Perspective?
Me : How influencial traditional auto makers are in your nation and how many shares do you have?
X : You don't agree with carbon capture?
Me : Oh, I do. We have some of the most advanced technology imaginable when it comes to carbon capture. Self sustaining, distributed neural nets, renewable and self correcting.
X : ?
Me : Trees. We should allow more to grow.
X : How can we solve this?
Me : You mean - how can we mitigate this? Plenty of ways but first we need to understand the system we're operating in.
X : ?
Me : Go watch Don't Look Up, it's the best documentary I've seen in decades on Western political and economic reality.

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More from @swardley

Feb 11
I don't understand this. The obvious goal of Russia was to have negotiations with US (cutting Europe out of discussion) and to place itself as the middle man with China. It appears to have successfully achieved all its goals. To move from competition to conflict makes no sense ->
... UK which had the opportunity (as a consequence of brexit) to place itself in that middle man role (with the transition of power from West to East) appears to have reduced itself to irrelevance. This just seems like posturing for an internal audience ...
... so, I don't understand it. Is there something obvious that I'm missing because all I can see is the UK has been outplayed by Russia in pursuit of that middle man role ... or maybe it wasn't a focus for us ... I just don't get it.

Help in understanding appreciated ...
Read 4 tweets
Feb 8
The digital transformation market is estimated by some analysts to be worth $3 trillion by 2025 . At the same time, 84% of these efforts are likely to fail based on historic rates.

That's just total nonsense, not the size of the market but the failure ...
... I know Kotter's HBR review of corporate transformation efforts in 2000 was “huge sums spent and huge rates of failure” but that was 20 years ago. Today transformation is easy ...
... Take a map of any system. It's an imperfect map, you'll have submaps for each of the component and maybe submaps below that. But the lines are interfaces and long ago we all learnt how to do test driven development ...
Read 32 tweets
Feb 7
X : What's the best way of writing a specification for a commodity?
Me : Your test suite.
X : Eh?
Me : Every novel thing starts with a few basic tests, as it evolves it gains more, your product should be built on those test and eventually they should help define the commodity.
X : What if we don't have tests?
Me : Does not compute.
X : Eh?
Me : Fzzz, whrr, fzzz, whrr ...
Me : Your business, hardware and software should have test driven development baked in throughout wherever possible. How do you change anything in a complicated environment without it. Every single line on a map is a relationship, an interface for which there should be tests ...
Read 8 tweets
Feb 7
X : Have you ever mapped mapping itself?
Me : Yes, long ago ...
X : So, mapping is evolving?
Me : My form of mapping is. I'm constantly looking for better ways to represent the landscape. Some experiments succeed, most fail.
Me : It's a constant trade-off between consistency, communication and usefulness. It's quite easy in these early stages to formalise the system to a point that it isn't useful to many.
Read 11 tweets
Feb 6
We used to have 14M people living in poverty in the UK. Anyone know today's figure? 18M? More?-> former donors who are now turning to food banks themselves as the soaring cost of living expands the demographic of people struggling to afford food - theguardian.com/society/2022/f…
Still can't believe at the last election when faced with a choice between someone with integrity and truth who cared about people versus whopping lies with no integrity who cares about himself that the UK went for Boris. I know, I know ... blasted remainers confusing it all.
I do hope at the next election they are muzzled before they sink that one as well. It's bad enough we have to suffer this lot.
Read 6 tweets
Feb 6
Watched Dune. Fabulous cinematography, acting, directing ... everything. However, it never escapes the underlying and relentless plod of a story in which oppressed poor people need a rich dude to save them.

F&?ck Off!

Hopefully they surprise us in the next installment.
X : What would you like to see?
Me : Paul Atreides gets wiped out in the first battle being a chinless wonder. The prototype "love interest" Chani turns out to be Queen Boudica and wipes out all the oppressors, frees the planet and the Fremen whilst turning it into a green oasis.
It's like that old English tale of bandits using a moniker of "Robin Hood" to cause fear and confusion in a chattering ruling class being turned into a "rich dude saves poor oppressed people" ... as if.
Read 10 tweets

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