Adyen business is at Netflix, Google, and Mastercard levels of profitability. It's a money-printing machine.
But instead of paying for software engineers like these companies do, they try to hire the same skillset, but at a steep discount and are surprised it's hard to do so.
We're talking about a company that could triple pay for all its staff of only 2,000 people and still be protitable.
Instead of complaining... follow the market?
A little more context on why the Adyen CEO is "inconvenienced":
I'm told that in 2021, Adyen hired more than 100 software engineers. Yet their engineering headcount only increased by 4, versus the start of the year.
Despite the hiring, they were (are) bleeding engineers.
To put Adyen’s incredible profitability in context: they had a 63% EBIDTA-margin in 2021.
Netflix: 63%
Meta: ~45%
Google: ~35%.
They are one of the most profitable companies in the world - similar to Netflix -, and yet complaining how expensive hiring software engineers are.
An interesting question: why would an experienced and good CEO publicly blame the hot market to hire software engineers within The Financial Times?
A likely explanation: it’s a message to investors, preparing a large raise for tech within the company to respond to this market.
“Quit your job to make money online” is gaining momentum. But most stories are of people selling you their own courses.
The reality is you need to build a profitable business to make a living if you quit. Right now there are more cheap B2C marketing channels with social media.
We’ll see an explosion of profitable online small businesses built on top of cheap social media as a distribution channel. There’s an opening for this strategy for the next years.
But it’s not easy & the majority will not succeed (unit economics & attention economy economics).
The economics for “tech creators” (those quitting a sw eng job) is tough.
To make $300K/yr (a sr eng comp at a big tech in US) you need ~ 3,000 customers/year if you sell something for $100/year. That’s ~30,000 leads at a 10% conversion, and 3M impressions at a 1% conversion.
The root cause on the differences? Compensation, on the surface. The mindset of maximising profits and minimising people expenses (Adyen) vs investing in the future (Stripe).
To give very specific examples on the compensation differences. Same position, similar skillsets, engineer in Amsterdam, total comp (base salary + equity + target bonus):
Interviewer: "Where do you see your career headed?"
Candidate: "I want to be a software architect."
I: "Why?"
C: "Honestly: I'm getting tired of coding. I'd like to do the planning, others implementing my ideas."
I: "Let me be frank. We don't have this kind of role here."
The above was an actual conversation I had with a candidate.
Wanting to become an architect to fully get away from coding is either:
1. A sign of poor organizations where this is how architects work.
2. A huge disservice for everyone involved.
Don't get me wrong: it's fair for anyone to get tired of coding. Luckily, there are more career paths that can accommodate staying technical, but without coding. Both TPM (Technical Program Manager) and PM (Product Manager) are paths that might be good options in this case.
This is the third, similar message I receive about a senior engineer having a fantastic interview experience with @Fonoa_HQ (I’m an investor).
I asked them what they’re doing differently.
“Everything. We’re creating the process we wish we had. And we keep iterating on it.”
Their current interview process:
- No Leetcode-style interviews (coding in a vacuum)
- No coding for senior hires: opting for conversations instead
- Managers spend 30-50% of their time on hiring, and making the process better, at this stage.
If you sell to startups, YC makes it easier, early on. But without YC, you’re *forced* to learn to sell better. This is good!
A note on outside US startups:
I believe this is a massive growth area for YC.
The VC ecosystem in EU, Asia, Africa is very poor compared to US. YC’s terms are more than generous here, and they still give outside US startups an unfair advantage in their region, all-round.