Thread by @zeneraalstuff

Smt Kalaidevi, BJP contestant for Councillor of Ward no 92, Chennai. She was a housewife 2 years ago. Her husband is a flower businessman. When the corona outbreak started, their family was facing financial difficulties. A BJP functionary from a Southern district reached out to

https://twitter.com/Tamil_Tweeter/status/1493044334840762368

help. Interested by what they were doing, she took membership of the BJP. With the local district functionaries, she was made member of a team to help with corona relief. She then started working with the party and was able to solve things beyond corona relief, including local

issues, which she helped with. Seeing her potential, she was given a team of her own and is now given an opportunity to run for office and serve. What she sees as her USP - We are in power at the Center. Modiji's Government has run so many schemes which we can help people

with, such as housing and medical help. We have these schemes to offer, with no allegations of corruption against our leaders. We can go ask for votes with our head held high. Can others do the same?
She says the party's primary Opposition is the DMK in TN.

Points to be noted:
- She is speaking only about local administrative and governance issues
- Clean image of BJP's leadership is a big plus
- Giving ordinary people confidence to get local officials' help without corruption is again a big talking point with her

This is a completely new TN BJP with a governance narrative. I think this narrative is the first step towards growth of the party.