Thread by @timparrique

18 tips to make your company look green (even though it’s not).

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This is based on the Corporate Climate Responsibility Monitor 2022, which has assessed the climate strategies of 25 major global companies.

newclimate.org/2022/02/07/cor…

The study has identified 18 "bad practices" through which companies make themselves look greener than they actually are. Here are all of them.

#1 Exclude most of your emissions from the calculus of your footprint.

#2 Set a very high target base year to make it look like you’re doing so much better now.

#3 Exclude as much emissions as possible, like the ones from land use change.

#4 Easier than cutting emissions in reality, just cut them from your Excel spreadsheets.

#5 Shift your emissions to subsidiaries. Their problem, not yours.

#6 Get certified (especially by someone who will certify you without asking too many questions).

#7 Set targets so that it looks like you’re reducing emissions (even though you’re not).

#8 Again, the golden rule is: exclude, exclude, exclude.

#9 Hide behind a ‘net-zero’ target that doesn’t involve actually reducing your emissions.

#10 Never use the word “reduction.”

#11 Collect Renewable Energy Certificates like Pokemon cards. It’s easier than actually reducing your emissions.

#12 Change something small, and double-count it so it looks HUGE.

#13 Ignore renewable electricity.

#14 Say you’re “offsetting.”

#15 When audited, always showcase your greenest product or brand.

#16 Don’t say for how long you’re offsetting. You’re offsetting, that’s all.

#17 You’re offsetting, that’s all, I said. It doesn’t matter, how, where, why, and whether it actually reduces emissions.

#18 Make everything look like a climate contribution.