Thread by @stockifi_Invest

From selling Ayurvedic medicines on a bicycle to building World's largest Ayurveda Company and India's household FMCG brand

A Mega-Thread on the Story of Dr. S K Burman and @DaburIndia

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1) Dr. S K Burman was born in 1856, in a Khatri family that relocated from Punjab to Kolkata in the mid-1880s.

2) He was an Ayurvedic expert and formulated Ayurvedic medicines for diseases like cholera, plague, and malaria.

3) Being a certified doctor, he started selling his medicines on a bicycle in Bengal.

4) His mission was to provide an effective and affordable cure for ordinary people in far-flung villages.

5) Soon his medicines got popular, and he came to be known as a trusted “Daktar” or Doctor who provide natural and effective cures.

6) This led to the brand name “Da-bur” derived from the combination of Devnagri rendition of “Daktar Burman”.

7) The Burman family is has been managing Dabur for the past six generations.

8) Dr. Burman set up Dabur in 1884 with a mission to produce and dispense Ayurvedic medicines and reach out to people who had no access to proper treatment in those days.

9) In 1896 their first manufacturing plant was set up to produce medicines in bulk.

10) Dr. Burman's consistent efforts resulted in the company growing from a fledgling medicine manufacturer in a small Calcutta house to a household name that represents trust and reliability.

11) In 1919, the company’s first R&D center was established by Burman's son C.L. Burman.

12) Along with two new manufacturing units, Dabur extended its sphere to Bihar and the Northeast in 1920.

13) The company got officially incorporated as Dabur India Pvt. Ltd. in 1936.

14) Later P.C. Burman and R.C. Burman, son of C.L Burman joined the business.

15) In 1940, the company entered the self-care market by launching Dabur Amla hair oil which soon turned into the largest-selling hair oil in India.

16) Popularly known as Dabur Chyawanprash, which was the first branded Chawanprash in India was launched in 1949.

17)The fourth generation of Burmans’s started a family tradition of attending board school in Darjeeling and moving to the United States for higher studies.

18) The fourth generation of the family emphasized more on advertising.

19) From TV ads to raining pamphlets from their Beechcraft aircraft to banners on elephants, they experimented with everything.

20) They entered the oral care business with the launch of Dabur Lal Dant Manjan in 1970.

21) The company moved its origin from Kolkata to Delhi in 1972.

22) From the fifth generation, Anand Burman joined the company in 1980 and pioneered the formulation of anti-cancer drugs.

23) In 1986, Dabur India became a public limited company.

24) Hajmola digestive tablets launched in 1978 were one of their popular products and was followed by Hajmola candy which got launched in 1989.

25) Forming their first international alliance, Dabur partnered with the Spanish firm Agrolimen in 1992 to manufacture and market candies in India.

26) In 1994, Dabur came up with the launch of IPO which was subscribed 21 times despite its high premium.

27) Another member of the fifth generation, Amit Burman, was responsible for the formation of the Real fruit juices brand in 1996.

28) In 1996, the company was divided into three divisions — health care products, family products, and Dabur Ayurvedic Specialities Limited.

29) In 1998, the first non-family CEO was given the charge to run the company.

30) In India, the Burman’s were among the first business families to separate ownership from management, when they handed over the management of the company to professionals in 1998.

31) In the 2000s Dabur’s turnover crossed the Rs 1,000 crore mark.

32) Hobi Kozmetik Group a Turkey-based personal care brand was acquired by Dabur in 2010, making it their first international acquisition.

33) In 2012, the company reached the $1 billion mark in turnover.

34) Today, Dabur India offers products in sectors ranging from hair & skincare to packaged foods and has a market cap of almost Rs 1 Lac crore.

35) The Burman family together holds ~ 67% shares of the company.

36) Currently, Amit Burman and Mohit Burman from the fifth generation of the family serve as chairman and vice-chairman, respectively, of Dabur India Ltd.

37) Their products are today available in over 120 countries across the globe.

38) Dabur's overseas revenue today accounts for over 27% of the total turnover.

Asia – 22.8%
America – 16.3%
Europe – 13.7%
Africa – 21.9%
Middle East – 25.3%

39) Their FMCG portfolio includes nine Power Brands namely, Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, and Dabur Lal Tail in the Healthcare space; Dabur Amla, Dabur Red Paste, and Vatika in the Personal care space; and Réal in the Foods category.

40) Dabur Honey, Chyawanprash, Odomos, Odonil, Fem, and Gulabari are the No.1 brand in their respective category.

41) Glucose-D, Lal Tail, Amla, Vatica, and Anmol are No.2 brands in their category, and Dabur red paste, Meswak, and Babool are No.3 toothpaste brands in India.

42) Today Dabur is the fourth largest FMCG Company in India and the world’s largest Ayurvedic and Natural Health Care Company with a portfolio of over 250 herbal products.

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