After studying copy and working with many fitness Twitter accounts, I've come to a conclusion that most suspect but perhaps are hoping is just hyperbole:
People don't give a shit about being healthy.
They don't even give a shit about being in shape.
What do they care about?
People don't give a shit about being healthy.
They don't even give a shit about being in shape.
What do they care about?
They care about not getting laid and not being broke.
The first one needs no explanation. People will even accept low quality or a substitute.
That second one is a little depressing when we dig deeper.
I promise, I'm gonna get back to fitness, but this detour is necessary.
The first one needs no explanation. People will even accept low quality or a substitute.
That second one is a little depressing when we dig deeper.
I promise, I'm gonna get back to fitness, but this detour is necessary.
People care about being comfortable.
They don't want a lot of money. They don't want a lot of success. They don't even want to develop skills.
They just don't want to work hard. Get rich schemes only work on the lazy, almost by definition.
If you wanna sell something...
They don't want a lot of money. They don't want a lot of success. They don't even want to develop skills.
They just don't want to work hard. Get rich schemes only work on the lazy, almost by definition.
If you wanna sell something...
Don't tell them it's gonna make a lot of money. Tell them it's easy.
People are fucking lazy. Or, more generally speaking, they prefer the most energy-efficient configuration for their life.
That sounds alright until you remember that efficient ≠ effective.
Back to fitness...
People are fucking lazy. Or, more generally speaking, they prefer the most energy-efficient configuration for their life.
That sounds alright until you remember that efficient ≠ effective.
Back to fitness...
Fitness takes discipline and work. Even the most effortless system still, by typical American diet and exercise standards, takes a *tremendous* effort.
People know this, either anecdotally, experientially, or intuitively.
I salute you guys who get people in shape for a living.
People know this, either anecdotally, experientially, or intuitively.
I salute you guys who get people in shape for a living.
If they aren't trying to get laid (or keep getting laid), I just don't think most people care about their health.
Until it's too late. But then it's too late.
Until it's too late. But then it's too late.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
