some thoughts on what it takes to tackle B2B software with a consumer flair:
1/ Surfaces Beat Services
2/ Learning Isn’t Tolerated
3/ Default to Multi Player
4/ Everyone Walks First Mile
5/ Progress Begets Progress
🧵
1/ Surfaces Beat Services
2/ Learning Isn’t Tolerated
3/ Default to Multi Player
4/ Everyone Walks First Mile
5/ Progress Begets Progress
🧵
[1] Surfaces Beat Services
The point of interaction (i.e. front office) is now the focus vs the point of integration (i.e. back office). By simplifying how work gets done by the user (or department), you can create a new entry-point into an enterprise
The point of interaction (i.e. front office) is now the focus vs the point of integration (i.e. back office). By simplifying how work gets done by the user (or department), you can create a new entry-point into an enterprise
[2] Learning Isn’t Tolerated
Everyone is bringing their “expectations of elegance” that they’ve picked up as a consumer to work, and software that requires a steep learning curve just doesn’t cut it anymore
Everyone is bringing their “expectations of elegance” that they’ve picked up as a consumer to work, and software that requires a steep learning curve just doesn’t cut it anymore
[3] Default to Multi Player
Work happens collaboratively (vs individually), and the team is now the primary persona to build for - if you think of teams (vs individuals) as the most atomic unit, that growth is modeled more easily and executed more predictably.
Work happens collaboratively (vs individually), and the team is now the primary persona to build for - if you think of teams (vs individuals) as the most atomic unit, that growth is modeled more easily and executed more predictably.
[4] Everyone Walks First Mile
All the onboarding funnels / adoption loops / inert flywheels have one thing in common: step 1. Every user at a minimum goes through the initial setup process, but the “devil is in the defaults”
All the onboarding funnels / adoption loops / inert flywheels have one thing in common: step 1. Every user at a minimum goes through the initial setup process, but the “devil is in the defaults”
[5] Progress Begets Progress
We’re in the era of “ego analytics”, where vanity metrics are used to nudge users into action. If you “merchandise progress”, you can lead lead folks not only to successful setup, but also healthy adoption.
We’re in the era of “ego analytics”, where vanity metrics are used to nudge users into action. If you “merchandise progress”, you can lead lead folks not only to successful setup, but also healthy adoption.
and I learned a ton of this from this @saastr podcast episode with @scottbelsky saastr.libsyn.com/saastr-368-5-i…
if you enjoyed this thread you can follow me @ibscribe (same handle on IG for more visual content)
and I'll actually be offering a live CBC (cohort based course) on this and more B2B SaaS scaling lessons at the end of the month - register here:
scholarsite.io/pages/multi-pr…
scholarsite.io/pages/multi-pr…
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