Thread by @flyrebel

No shade to the IG/tik tok fashion girls but the Twitter fashion girls are engaging with fashion in a completely different perspective. It’s archival, it’s researched based, it’s critically engaging with the work, live commentary on red carpets etc. all with a side of satire/wit

The fact that this platform hasn’t zoned in on fashion partnerships like other social channels is beyond me. I think a part of it is, a lot of fashion voices on here aren’t in it for the visual exposure. They don’t tend to center themselves in their content..

…Which i guess isn’t as marketable as say a tik tok girl that films every thing and develops a brand attached to being in front of the camera.

There is a large faction of fashion kids on here with distinct voices, points of view, skill etc. that aren’t as comfortable on camera or voiceover that are overlooked for their more charismatic peers on IG & Tik Tok. Words and visuals are their safe space.

Now granted they could just pitch to publications to get their voice out there but that in itself starts a whole other conversation about networking, & access etc.

Whereas their more visual social platform peers are exposed to more virality and offered endorsements, front row seats, articles, etc.