Thread by @liam_dean_

Creative tips from TikTok's E-commerce webinar 👇🏼

As always - test these for yourself to see what works best for you. You might not get things right the first time but stick with the process!

The key thing to remember is that not only are TikTokers more likely to buy a product straight after discovering it, they are also 2.5x more likely to create content with your product than on any other platform (according to TikTok research).

You want your content (both organic + paid) to spark digital word-of-mouth with customers becoming advocates + content creators - consider:
- Are customers able to create how-to/tutorials videos?
- Would the packaging/customer journey inspire content?

Basic best-practice:
- Sound ON - never make this a secondary consideration. Paid ads will not run without sound.
- Drive people to act - do not make passive content, customers should get to the end of a video + know exactly what to do next.

Make sure you're linking the right storytelling type with TikTok's native features for maximum impact. There's no point using a trending sound or effect if it doesn't make sense for what is being presented.

Grab attention in the first 3 seconds of your video and ensure that the product or service is the key focal point throughout.

Finally, if it's possible - test working with Creators. They know the platform better than you and can make content at scale whilst ensuring your brand content stays relevant.

We work with a wealth of Creators on a daily basis and the diversity of content we receive for clients always blows my mind (and converts!)