Creative tips from TikTok's E-commerce webinar 👇🏼

As always - test these for yourself to see what works best for you. You might not get things right the first time but stick with the process! The key thing to remember is that not only are TikTokers more likely to buy a product straight after discovering it, they are also 2.5x more likely to create content with your product than on any other platform (according to TikTok research).

Yesterday's TikTok E-commerce webinar covered a lot of ground + reaffirmed the wild opportunity + potential for everyone on the platform.

Here are my key takeaways! On the path to purchase:
- TikTok's purchase path does not fully align with the traditional linear 'funnel' structure with a clear entry and exit point.