Six killer tips from Sergio Bustos of Report for America on recruiting and retaining journalists of color from the #NCNewsInfo22 panel...
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1) Establish a relationship. When you meet a journalist of color at a job fair or you receive an application, you should reach out to them immediately by phone, email, text or, if possible, in person.
2) Stay in touch. Just because the journalist you meet may not fit the position you are seeking to fill, they may be a candidate later as they gain experience. Look at the long-run. Don't just focus on filling an immediate position.
3) Guide them about their career. One of the biggest issues facing journalists of color is the lack of folks who look like them in the hiring positions. That doesn't mean a white radio news director can't mentor a Black emerging journalist.
4) Follow their career. Keep up with them. Don't become a troll, but track them via Twitter and LinkedIn.
5) Look for your current JOCs to hire more JOCs
6) Never say goodbye. Journalists always are coming and going from their newsrooms all the time. Don't forget those JOCs who left your newsroom. Keep up with them. Set reminders to check in with them after they've left, say every six months or when you have a potential opening.
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