Five tips on social media strategy for #comms pros 🧵
Over 5+ years of working with brands to get theirs right, I’ve seen most people struggle with:
🔸Too much detail
🔸No priorities
🔸A ‘spray and pray’ attitude to content
🔸It’s properly boring
🔸Imposter syndrome
⬇️
Over 5+ years of working with brands to get theirs right, I’ve seen most people struggle with:
🔸Too much detail
🔸No priorities
🔸A ‘spray and pray’ attitude to content
🔸It’s properly boring
🔸Imposter syndrome
⬇️
1. Social media a strategy is a set of guiding principles to help you make decisions.
So it’s not WHAT you do & WHEN (that’s a content plan).
Strategy is HOW you do what you do, & WHY you do it that way.
If doesn’t let you adapt & evolve as you go, it’s not a strategy.
⬇️
So it’s not WHAT you do & WHEN (that’s a content plan).
Strategy is HOW you do what you do, & WHY you do it that way.
If doesn’t let you adapt & evolve as you go, it’s not a strategy.
⬇️
2. You won’t have an effective social media strategy if your organisation can’t brutally prioritise.
Aiming to reach everyone, with multiple messages, & a bucketload of goals - it won’t cut through.
Your strategy should highlight what’s crucial & state what’s lower priority
⬇️
Aiming to reach everyone, with multiple messages, & a bucketload of goals - it won’t cut through.
Your strategy should highlight what’s crucial & state what’s lower priority
⬇️
3. Your social media is not a library, & it’s not a bin for content.
You shouldn’t always tell everybody everything on every channel.
Your colleagues must understand that if your audience is seeking info, they’ll check your website.
It’s a place for stories & conversation
⬇️
You shouldn’t always tell everybody everything on every channel.
Your colleagues must understand that if your audience is seeking info, they’ll check your website.
It’s a place for stories & conversation
⬇️
4. You should be able to describe your strategy in a minute or two.
So it’s not some dusty document that lives, unread, on the intranet.
You can describe it with no jargon, without waffle - simplicity is your friend.
⬇️
So it’s not some dusty document that lives, unread, on the intranet.
You can describe it with no jargon, without waffle - simplicity is your friend.
⬇️
(Our @CommsCreatives slogan is ‘Unboring Your Social Media’.
That means we help with creativity and clarity for your strategy as well as your content)
⬇️
That means we help with creativity and clarity for your strategy as well as your content)
⬇️
5. You don’t need to be a genius to create a social media strategy.
Often I speak to #comms pros, & the ideas & thinking is already there.
You just need confidence to realise you know what you’re talking about.
I love showing a structure & a few examples so the 💡 goes off
⬇️
Often I speak to #comms pros, & the ideas & thinking is already there.
You just need confidence to realise you know what you’re talking about.
I love showing a structure & a few examples so the 💡 goes off
⬇️
We cover social strategy in the 1st lesson of the Social Media Expert Course
commscreatives.com/the-social-med…
Book in the next month & you also get a year membership of @CommsCreatives Academy
In there, you’ll also learn to write a strategy on our Social Media Strategist Course 😀
commscreatives.com/the-social-med…
Book in the next month & you also get a year membership of @CommsCreatives Academy
In there, you’ll also learn to write a strategy on our Social Media Strategist Course 😀
How did I do summing up a whole blog post in a tweet thread?
I enjoyed editing it down to the the most important bits 😀
I enjoyed editing it down to the the most important bits 😀
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