Preface: I'm still new to TT ads (3 months in). But this is just what I did to hit $1k+ a day.
1. I started with a general store so I could mass test products.
- 1 product, general, or niche stores all work. Pick your poison and stick to it.
2. My main product research methods were:
- Pipiads (I don't use this too much anymore)
- Scrolling through TT and looking only at "sponsored post"
My product research methods have since changed a bit. Let me know if you want me to give an update on what I am doing now.
3. After I found the product I wanted to test, I then went to Aliexpress to see if I could source it as well as what my margins were looking like.
Selling price: $24.95
COG: $8.36
BER: 1.5
4. I created a LP for the product and did the ads.
- >For the ads, I ripped some creatives that were working and added a CTA
(Nowadays, I make my own or I mash up creatives but the whole goal is to get traction fast and then move on to UGC or making your own creatives)
5. My testing strategy was:
1 CBO campaign
- $50 daily budget
- 10 ad groups
- US
- 18-55+
- M/F
- ACO
- 5 creatives
- 3 Text
Results:
Day 1 results: I was instantly profitable by a bit (4 sales, $9 profit) so it was a good sign.
I continued to let the product run for 2 more days to see the results.
Day 2: -$5, 3 sales
Day 3: $9 profit, 4 sales
Day 4: $54 profit, 7 sales
I let the product run for 3 days and then I started testing new creatives and new audiences. (just launching new CBO campaigns)
I kept testing new creatives and new campaigns pretty aggressively. I tested some more creatives that I ripped and tweaked and I tested creatives I made myself.
I kept repeating this process until I found some creatives that stood out in terms of performance
After finding creatives that worked, I started creating new campaigns with the same structure just increasing the budget.
I did $100 campaigns and $250 campaigns.
I just kept testing "new creatives" and "new campaigns" until I hit my biggest day of $1.47 k
And that's pretty much everything I did to go from 0 to $1.47k with 1 product
Keep in mind guys, I didn't just test 1 product and stumbled across this winner.
I tested 12 products before I found my 1st winner. For some, it may take fewer products and for some, it may take more.
I might do a thread later as to what happened to the product and what I wish I did/learned.
This thread was just mainly how I saw success and I wanted to keep it short and straight to the point with tips anyone can implement today.
Re-tweet, like, and comment if you liked this thread and want to see more
This brand is killing it! - 53M views, 34M views, 18M views...
Quick thread on what I learned studying them 🧵...
1. First of all. A notebook made of stone and not paper 😱.
I don't know about you guys but that's my first time hearing about this being done.
(Amazing differentiator right there)
2. Lots of USP (unique selling propositions).
- its waterproof
- environmental friendly (made from stone and not trees) (huge USP right here)
- indestructible (practically)
- can be easily cleaned of spills (aka spill water or drinks on it and no problem)