Brett Ender 🥩⚡️ Profile picture
Mar 22, 2022 27 tweets 10 min read Read on X
In 1955, President Dwight D Eisenhower suffered a massive heart attack while playing golf.

What happened next brought on the BIGGEST obesity epidemic the world has ever seen.

🔴THREAD 🔴 Image
While playing golf on in Colorado, President Eisenhower felt like he was experiencing strong indigestion.

Throughout the day, his indigestion continued to worsen and his family worried that something was seriously wrong.

Ike was rushed to the hospital for a diagnosis. Image
At Fitzsimons Army Medical Center, Ike's indigestion was declared a heart attack.

The president was out of the oval office for a total of 10 days.

The stock market plummeted and lost $14 billion in value. This was the worst single day for markets since the start of WWII. Image
Heart attacks were becoming increasingly common amongst middle-aged American men and nobody could figure out why.

The nation was in shock and the public was desperate for answers.
It is important to note that in the 1950s - 1960s, cigarette consumption was the highest it's ever been.

Eisenhower himself was smoking upwards of 4 packs of cigarettes per day at the time. ImageImage
Ancel Keys, a University of Minnesota, Pathologist vehemently insisted he had the answer.

He believed that there was a strong correlation between the consumption of Saturated Animal Fat and the increased occurrences of heart attacks at the time. Image
Keys believed that Saturated Fat increased LDL Cholesterol, also known as the BAD Cholesterol.

When Bad Cholesterol levels got too high, arteries become encased in plaque which resulted ib heart attacks.

This famously became known as Keys' "Diet Heart" Hypothesis.
Meanwhile, we have been eating butter and saturated fat for THOUSANDS of years.

Keys started blaming ancient foods for what modern lifestyle choices were causing (cigarette smoking & alcohol consumption). Image
To support this, Keys organized a study of Saturated Fat consumption amongst various countries around the world to prove if there was a correlation to heart disease.

Keys strategically chose 6 countries to study: US, Canada, Australia, England & Wales, Italy, and Japan Image
When you look at the graph, it looks like there is an exact linear correlation between Saturated Fat and heart disease.

BUT...

What if I told you there weren't just 6 countries...

But 22 instead. Image
Keys cherry-picked 6 countries that would show a perfect correlation between Saturated Fat consumption and Heart-Disease related deaths.

When you plug in the remaining 15 countries, there is no correlation at all.

Keys knew it was a HYPOTHESIS and cherry-picked his data. Image
The public did not know this however because the 6 countries shown on the graph were the only published countries released during this study.

Keys recommended that a diet low in Saturated Fat was what Americans should be following. Image
Eisenhower himself started implementing Keys' recommendations for a low-fat diet and Cholesterol became the boogeyman overnight.

Even though it has been proven that raising LDL cholesterol from diet does not translate to heart attacks and death.

It is also important to note that Keys had a fiery personality and was willing to argue with anyone, anytime, anywhere.

He was able to maneuver his way onto the board of the American Heart Association (AHA).
In 1961, the AHA came out with the first advice EVER to cut back on Saturated Fat to prevent heart attacks.

Up until this point, Americans consumed almost 50% of their calories from fat and were relatively slim. Image
The sugar industry also did not want to be blamed for heart disease and metabolic disfunction.

In 1965, the sugar industry paid off Harvard Researchers to produce 2 articles to exonerate sugar and blame saturated fat for cardiovascular disease. Image
To seal the deal, in 1977, a select Senate committee recommended The Low-Fat Diet to the nation (against scientists' pleas).

Their argument was: "We cannot afford to wait for evidence on Saturated Fat."

The senators were literally warned by scientists and they ignored it. Image
By 1980, the first US Dietary Guidelines were released and the campaign against fat officially began.

They recommended 7 - 11 servings of bread everyday and 50-55% of your calories coming from carbohydrates (mostly grains).

Saturated Fat consumption was decimated to 10%. Image
So what did we do when we took the fat out of our food?

We supplemented with sugar and vegetable oils that were "fat-free."

Marketing companies spend millions convincing consumers that sugar and vegetable oils were "low-fat" and therefore "healthier" than Fat. ImageImage
Food companies also paid $100,000s to pay for the American Heart Association "Heart Healthy" check-off designation.

Even the AHA was able to cash in on this money-making operations. Image
Americans obediently listed and cut back on red meat, whole milk, eggs, and butter.

The result?

Some of the highest obesity rates the world has ever seen. Image
Currently in America:

✅70% of Adults are overweight or obese

✅10% of all people (34M people) are Diabetic

✅96M Adults (1 in 3) are Pre-Diabetic

✅7 out of 10 modern deaths are chronic diseases (largely preventable by diet and lifestyle changes) Image
Americans consume over 130 Ibs of sugar per year and over 1,095 tablespoons (4 gallons) of inflammatory Vegetable oils every single year.

We know that Chronic inflammation caused by refined sugars, grains, and vegetable oil is far more dangerous than Saturated Fat ever could be ImageImage
I share this long thread with you to unravel the history of our current dietary guidelines that were built off of an unfounded hypothesis.

Our system has failed you and it is our responsibility to turn our current dietary guidelines upside down so you can THRIVE. Image
You are responsible for being the CEO of your own health.

Experiment with REAL FOOD as your medicine.

Find medical practitioners that want to help you be metabolically healthy and not just treat disease

CC: @ifixhearts @BrianLenzkes @DoctorTro
Thanks for reading! If you enjoyed this thread and found it helpful, please RT the first tweet.

And if you want to see me breakdown more Animal-based nutrition hit the follow button @MrSollozzo and @CarniClemenza
Lastly, thank you to @bigfatsurprise and her amazing book The Big Fat Surprise that served as my inspiration for writing this thread.

This book is simply fantastic and Nina is a wealth of insight & information into our current US dietary system. Image

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More from @MeatMafiaBrett

Dec 22, 2023
In 2023, America produced over $92 Billion dollars worth of Corn.

It's also what is keeping you fat & sick.

THREAD🧵 Image
The US is obsessed with Corn.

Grown the right way, corn can be: delicious, nutritious, and beneficial for the environmental.

When mass-produced, corn can be: flavorless, unhealthy, and destroy what could be rich farm land. Image
The history of Corn:

Corn was created 9,000 years ago through breeding of a Mexican grass called Teosinte.

Scientists believe early Mexican inhabitants must have seen the nutritional potential of Teosinte due to the kernels that they produce. Image
Read 28 tweets
Aug 16, 2023
The U.S. spent $4.3 trillion on health care in 2021.

We live in an epidemic of ultra-processed foods.

Here is how you have been lied to and what you can do about it: Image
Prior to the invention of food-like products, the men brought home dinner for the family.

Food was sacred.

It was treated with respect due to the man killing another conscious being.

Men suffered the mental burden, but what was the other option?

Part of being a man. Image
Around 12,000 years ago, we shifted away from hunting and gathering to permanent settlements.

We treated the land with respect and food was only plentiful for the most wealthy. Image
Read 25 tweets
Jul 24, 2023
Did you know these 10 US Foods are literally illegal in other countries?

#10 is going to shock you: Image
1. Fruit Loops

Countries Banned: Europe

Stop giving your kids Froot Loops. It's loaded with food dyes yellow 5 & Red 40. These are linked to ADD/ADHD, IBD, allergies, etc.

Loops are also loaded with a seed oil blend of soybean and cottonseed oil. Image
2. Mountain Dew

Countries Banned: European Union & Japan

A 22-ounce bottle of Dew contains 77 grams of added sugar and also contained Brominated Vegetable oil until 2020. Image
Read 14 tweets
May 23, 2023
Since 2015, your meat has been fraudulently labeled a Product of the USA.

Here's how you're being lied to: Image
When walking by the meat counter at the grocery store, you will likely see the label "Product of the USA."

You may even see labels like "Pasture-Raised" or "Grass-Fed"

The labels are detracting from the fact that the beef you are about to purchase was not made in the USA. Image
In 2002, the US Department of Agriculture (USDA) passed a law called the Country of Origin Labeling Act (COOL).

The law was part of the Farm Bill and was created to give consumers transparency into their meat + ranchers a fair price for growing meat domestically. Image
Read 14 tweets
May 2, 2023
Did you know that McDonald's used to cook all of their food in beef tallow?

Then in 1990, a millionaire (who believed saturated fat was the root cause of heart attacks) campaigned for Mcdonald's to switch to a "heart-healthy oil."

Here is the full story: Image
Since 1954, McDonald's has been the behemoth of fast food.

McDonald's currently sells:

✅4,500 burgers every minute.
✅270,000 every hour.
✅6.48 million every day...

✅and 2.36 billion burgers every year. Image
McDonald's has 14,000 U.S. locations and is the face of American gluttony.

Processed meats, sugars, oils & convenience are the epitome of the Mcdonald's brand.

But what if this was not always the case? What if there was a world that existed where Mcdonald's was healthy? Image
Read 16 tweets
May 1, 2023
So we just released our first product, Noble Origins.

Let me tell you about our mission: 🧵 Image
Today, we are proud to announce the next step in our journey, @eatnobleorigins.

The goal is simple:

Deliver you the most nutrient-dense foods in scoop form.
It is time to level up and bring animal-based nutrition mainstream.

Make Noble into a shake (with water or milk) or blend it into your morning coffee.

Each scoop has 21g of protein and is LOADED with nutrients, vitamins, & immunoglobulins. Image
Read 7 tweets

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