THREAD
1 - Here's the exact :30 spot for #UNFIT which we aired on Fox & Friends on the morning of 8/28/20, the one which raised eyebrows at the WH. Our web traffic saw an immediate bump. People went to the website because they, Fox viewers, wanted to learn where to watch the film
2 - We ran this as a test. Fox and Friends viewers had to search to even find the site url. AND THEY DID! Once we saw this, we bought some time on Fox in Pennsylvania, Arizona, Wisconsin (Biden won all), and N Carolina (Biden lost, close), with the website IN the spot at the end.
3 - Using local cable was KEY. It was targeted, affordable, and we knew the inventory was controlled locally, by the cable companies, NOT by Fox itself! So, ALL THE SPOTS RAN. Our 2022 film #UNTRUTH also needs to be seen in places like Fox News, where it can do a lot of good.
4 - People DO watch films. Important to note: They watch them at home, away from the mob, away from the noise. Not all Americans are political junkies. Not all Republicans are Trump supporters. Not all Trump supporters are toothless angry rally-goers on TV. Some are, many are not
5 - #UNFIT was widely distributed, widely seen. #UNTRUTH will be as well. Click link, watch trailer, read about it, consider supporting the effort. There are 9 days to go in our campaign. Everything counts. #UNTRUTH WILL be released before the midterms.
1 - Authoritarians like Putin use ONE weapon above all to keep its own citizens supportive and unaware. Like "The Devil", it has many names: Propaganda. Gaslighting. Disinformation. False narratives. Russia is a closed society, so Putin tries to NEVER let the truth in.
2 - We are still a democracy, with freedom of the press. So authoritarian wannabes like Trump have to work harder to bully the narrative. But he has help. Fox has used fearmongering and culture wars to emotionalize OUR electorate; and they've co-opted many into cult-like beliefs.
3 - The most famous propagandist ever - Josef Goebbels - famously said two things - the first one, we've ALL heard: "Make the lie big, keep it simple, keep saying it, and people WILL believe it.β BUT Goebbels also said something else.
THREAD
1 - Before invading, Putin made assessments. One was that America was badly divided and fractured. Putin had experienced four years of Trump. What a godsend! Arrogant America electing a useful idiot! Without HIS assessment of OUR division, this war would NOT be happening!
2 - Putin's desire to reconstruct the USSR is an overstated narrative. What he is really obsessed with, is America, NATO, and most of all - Democracy. What's his goal? TO DIMINISH THEM. Why? Because if he can, the rest falls into place! Ukraine was the democracy on his doorstep.
3 - So after he saw the great America elect a moron, he saw the GOP willingly embrace his help i an unbridled lust to regain power. He's seen millions of Americans buy into false narratives and strongman propaganda. He saw potential for American democracy ITSELF to be controlled.
THREAD 1- Trump supporters validate who they are by "their beliefs." Well, that makes it easier! If you say you believe something and a lot of others say they believe it too, you think it's real. And who can tell you what to believe? Belief is emotional, requiring minimal thought
2 - Think about it - why work so hard to discern information and knowledge when it's simpler to seek validation for feelings? And it's so easy to mov from that to false equivalencies. "I don't believe in vaccines or masks" becomes equal to "I don't believe in Bigfoot."
3 - Once you adopt a belief system not anchored in truth, and you assign more importance to the belief than you do to fact, it becomes easy to do it again. And AGAIN. Before you know it, you're addicted to the validation you get from whatever media source confirms your beliefs!
THREAD
1 - In days leading up to Putin's invasion of Ukraine, Biden and Blinken were AWESOME and ON POINT combating Putin's FALSE pretexts for invading - WITH specificity, IN ADVANCE. This, along with compelling heroism from Zelensky and Ukrainians, created LOTS of global unity.
2 - Meantime, here at home, while most of the GOP changed their pro-Putin stance to a pro-Ukraine stance - purely and temporarily in response to polling data, there's still Trump, Carlson, Tulsi Gabbard, and a few others parroting and amplifying various Kremlin talking points.
3 - For our part as behavioral psychologists, we are continually awestruck by similarities between Russia (as to Ukraine), and the GOP (as to America). It's autocratic fetishization. And winning being everything. And rampant disinformation. In America, it's morphed into a cult.
THREAD:
1 - We need to take aim at our TRUE FOE! It's not Trump. It's not Putin. But it's a thing we HAVE to defeat! We call it TRUMPISM, because it echoes his malignancies, but it's a much larger thing than TRUMP himself. It keeps metastasizing. It's now a full-on apparatus.
2 - Enablers. Amplifiers. Grifters. Opportunists. Fox News. Talk radio. Right wing podcasts. Performative elected officials. Foreign actors, like Putin. Social networks like Facebook. It's spread like a plague, largely through fear mongering, to millions of our most susceptible.
3 - TRUMPISM emotionalizes, starting with fear. Then it places blame. Then it demonizes who it blames. And this produces hate. Lies become false narratives and then conspiracies. Projections. False equivalencies. We ALL know some people who were manipulated and co-opted.