Thread by @rapplerdotcom

Beyond the Stories: Eleksiyon na, andiyan na ang mga artista! | Talakayan nina @jodeszgavilan, @margie_deleon, at @ysa_abad twitter.com/i/broadcasts/1…

@jodeszgavilan @margie_deleon @ysa_abad Hindi maikakaila na inaabangan ng marami kung sinong mga artista at sikat na tao ang mag-eendoso at mangangampanya para sa mga kandidato tuwing eleksiyon.

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad Para sa halalan ngayong 2022, katulad ng mga nagdaang eleksiyon, bawat kampo ng mga politiko ay may dala-dalang mga artista habang nag-iikot at nanliligaw ng mga botante sa iba’t ibang panig ng Pilipinas.

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad Ngunit kasabay nito ay ang walang tigil na patutsadahan ng mga tagasuporta ng iba’t ibang panig tungkol sa kung sino ang bayad at sino ang hindi sa endorsers na ito.

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad Tatalakayin nina Rappler life & style and entertainment editor Marguerite de Leon, reporter Ysa Abad, at researcher-writer Jodesz Gavilan kung bakit nga ba malaking parte ng halalan ang mga artista at iba pang klase ng celebrities.

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Maraming celebrities ang vocal ngayon kung sino ang ineendorso nila... what makes this campaign season different is that naging malaking instrumento yung personal social media accounts ng mga celebrities pagdating sa pag-endorso. #PHVote

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Napansin natin na yung camp ni Robredo at Pangilinan ang maraming endorsers... most of them sinasabi nila na ginagawa nila ito for free.

BASAHIN: rappler.com/entertainment/…

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Marami ring celebrity supporters ang Marcos-Duterte tandem. What we noticed sa endorsers nila Marcos Jr. at Robredo ay sobrang vocal nila sa pag-explain kung bakit ito yung mga napili nilang kandidato. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: After the martial law period, mas naging accesible ang TV, nakita natin na mas maraming celebrities ang nananalo kapag tumatakbo. In fact, yung mga nananalo, they're familiar faces para sa mga viewers. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Hindi pa tayo nakakakita ng election na never nagkaroon ng celebrity endorser, that speaks volumes kung gaano sila ka-influential. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: Sobrang pop culture crazy ng mga Pinoy, what's interesting with our celebs is that they try to be relatable to their fans, there's a level of trust between celebs and fans as opposed to Hollywood. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: Mas familial yung relationship, so when a celeb endorses a candidate, their fans take it seriously. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: Our politics is very personality-based, it goes hand on hand na other personalities will factor in and help influence a candidate's popularity. Instead of platforms, we have celebrities to boost. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: Duterte had a lot of celebrity endorsers... their support actually rolled into actual gov't positions. Ang pinaka-example diyan ay si Mocha Uson. Ang laki ng star power ng Duterte administration. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: The biggest advantage of having a celebrity endorser is the exposure the candidate will get. Kapag marami ang following, they can tap that audience. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: In the recent years, isa si Kris Aquino sa mga in demand na celebrity endorsers, nakita natin siya tonight sa Tarlac rally ni Robredo tonight. Twitter trend shows relevant pa rin si Kris. #PHVote #WeDecide

BASAHIN: rappler.com/entertainment/…

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Even politicians know kung gaano ka-importante 'yung exposure na makukuha nila sa pagamit ng showbiz. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Pwedeng ma-influence ng isang celebrity endorser ang image ng isang candidate. If they have a hero persona, medyo na-associate ito ng mga voters sa kung paano nila tinitignan ang mga kandidato. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Celebrities have the power to persuade and educate, lalo na yung mga young voters. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Kahit gumamit ang isang kandidato ng celebrity endorser, hindi agad magtra-translate ito into votes, lalo na critical ang mga voters ngayon. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Maraming nagsasabi na yung mga pumupunta sa rallies ay for celebrities lang, pero marami rin celebrities ang nagde-debunk nito. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: It's a content war, just getting any celeb with a ton of followers is already a big win, doesn't matter who they are or what they have done. The algorithm is on your side. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: People might latch on more that certain candidates are endorsed by certain celebs and they won't think about the platforms that much. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: The perfect celeb endorser has a clean record, relatable to a broad audience, and someone eloquent. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Choosing the face of a campaign, nakadepende siya sa target crowd, gaano ba siya ka-familiar? #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Isa sa mga factors that celebs consider is paano makaka-apekto sa image nila ang isang endorsement. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@ysa_abad: Wala pang celeb na mismong umamin na may nakukuha sila or nababayaran sila. They took the time and effort to endorse, di mawawala sa isip natin na they're bound by a contract, either way they'll receive honorarium. #PHVote

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: What people should understand is that which celebs endorse your candidate has nothing to do with how well your candidate can perform if they get elected.

#PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: You can't get a good idea of their potential to be good public servants based on how popular the celebrity who endorsed them. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: I read this article saying na it's ok to still continue liking a cancelled celeb in the sense na how you experienced that artist's art is something personal to you and something you own. #PHVote #WeDecide

#BeyondTheStories:

@jodeszgavilan @margie_deleon @ysa_abad .@margie_deleon: I can see how you can separate the art from the artist in that sense, you make it personal, make it about you. If an artist supports a candidate you don't like, you don't have to like their politics, but whatever you liked from before, hindi 'yun mane-negate.

@jodeszgavilan @margie_deleon @ysa_abad And that's a wRap! Panoorin ang Beyond the Stories: Eleksiyon na, andiyan na ang mga artista! dito: