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Dr. Marie Haynes🐧 Profile picture
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Mar 23 • 4 tweets • 4 min read
Welcome to another #learnseo Twitter chat! This week we’re going to talk about GA4 with @danaditomaso. If you’re an SEO who has no to little experience using it, our hope is to answer some of your questions with this discussion.
Personally, I have zero experience using GA4. We use regular GA for so many things in our day to day work as SEOs. I have a lot of concerns.

If you’re here for the chat, introduce yourself and share what your level of experience (& perhaps concern) is with GA4.
#learnseo
Ty for joining us @danaditomaso!

Dana’s team @kickpointinc designed the @mhc_inc website/branding. They also help us w difficult GA questions.

Dana's courses:
linkedin.com/learning/migra…
#learnseo

linkedin.com/learning/advan…
A bit of a preview of Dana's course on switching to GA4:
#learnseo ImageImageImage

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More from @Marie_Haynes

Dr. Marie Haynes🐧 Profile picture
May 13
New from @Olaf_Kopp, and very important for all SEOs to read - Entities and E-A-T.

Here's a 🧵 summary.

searchengineland.com/entities-eat-a…
1/20
Look at all of these innovations!

Hummingbird made semantic search possible - understanding entities & relationships.

Rankbrain, BERT, etc all help Google understand semantics of language.

MUM will take this even further.

Google is organizing content around entities.
2/20
The entities associated with your business online create a digital picture of your brand.

Your "brand" is important. When people perceive a brand, they think of its expertise, its authority, its popularity and whether it's trustworthy.

3/20
Read 20 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 21
I had a conversation with the AI about Google's algorithms.

I asked if paid links help in SEO. It seemed confused.

🧵
Oh, Google's guidelines? Tell me more. Why should I follow them?
I asked how often it happens that a site is penalized for violating Google's guidelines. (Google penalty remediation has been my jam for 10 years now.)
Read 13 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 20
#LearnSEO is going to be different this week. Here's a long thread with my thoughts on

➡️entities
➡️semantic search
➡️E-A-T
➡️content quality

There will be some questions in the thread, but this isn’t a typical Q1/A1 chat.
I don’t claim to have all the answers here, but want to generate discussion. My opinion is that SEOs who understand semantic search have a big advantage. We should not overlook it!
I’ll end the tweet thread by asking for discussion on how we can practically use semantic SEO to help our clients better.
Read 33 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 19
Here's a thread on what I learned from @sistrix's research on the winners and losers of Q1.

Wikipedia saw big gains - ranking for more keywords and also improved rankings for existing ones.

sistrix.com/blog/indexwatc…
Tidal .com seeing big gains, presumed to be from new content or competitors losing.
Big changes across astrology/horoscope type sites.

I find this interesting because we have a client in a similar niche that had massive increases as well.
Read 6 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 6
Q5 While not mentioned in Callum’s article (will be in part 2), it’s worth discussing the product reviews update. The most recent release was March 23. Did you see sites affected? What have you seen?

#learnseo
A5 We had several clients with nice improvements. Here are two:




#learnseo
A5 (cont) We also had some clients with losses. Most were the manufacturer or vendor of a product. They lost positions to content that reviewed multiple products for review queries.



#learnseo
Read 4 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 6
Q4 Have you worked on a site negatively impacted by a core update? What types of improvements did you make? Were you able to recover the site?

#learnseo
A4 While not every site that is negatively impacted by a core update can recover, many can. In some cases improving EAT helps. Google has put a big emphasis on content as well.

Google’s advice: Focus on Content and E-A-T
#learnseo
This is taken from:
developers.google.com/search/blog/20…

For more on core updates, we put lots of time into creating this resource:
mariehaynes.com/google-core-up…

#learnseo
Read 4 tweets

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