Thread by @NickD2C

🧵 Impatient, Painstaking, Reluctant, and Recreational. These are the types of consumers.

Do you address them differently? Chances are you do not. You should.

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Impatient's think:
"This is a pain."
"I just want to get this over with."
"This has to go perfect."
"I have no time."

Have many touchpoints and fast decision-making.

Painstaking's think:
"I don't fully understand this yet."
"I have to learn more about this."
"I'm going to live with this for a long time."
"This needs to be worth the trouble."

Have many touchpoints and slow decision-making.

Reluctant's think:
"I want to spend limited time thinking about it."
"When will this be over with?"
"I just want it to work."
"I want someone to talk to when it doesn't work."

Have a few touchpoints and fast decision-making.

Recreational's think:
"I can't wait to get another."
"This was a really good experience."
"I want to know more about it."
"I've got to tell people about this."

Have a few touchpoints and slow decision-making.