According to Harvard Business Review, the cost of acquiring new customers can prove to be 5 to 25 times more expensive than keeping existing ones.

Here are 5 proven retention strategies. 1. Leverage Implicit Egotism
64% of the consumers who said they have a relationship with a brand cited shared values as the primary reason for that relationship. If you want loyal customers, you need to create real connections with them by letting them know what values you share.

🏆 How I hire and build winning teams.

I've had conversations lately about how I've hired and created winning teams over the last two decades. My interviews last 10 - 15 minutes. Here's how I consistently find the winners. 🧵

You can help other leaders by retweeting. 1/ We're all human. Go into the interview with a deep–sincere understanding and acceptance that we're all human and nobody will be perfect, ever.

Don't expect them to be great, especially in the interview when they are nervous at the high stakes of a new job.

🧵 Impatient, Painstaking, Reluctant, and Recreational. These are the types of consumers.

Do you address them differently? Chances are you do not. You should.

#marketingtwitter Impatient's think:
"This is a pain."
"I just want to get this over with."
"This has to go perfect."
"I have no time."

Have many touchpoints and fast decision-making.

💳 Empathy Mapping: Full Funnel

🤸 🤔 👁️ 😀 😫 💪
Do→Think→See→Feel→Pain→Gain

Use this broad empathy format for creating lean personas / proto-personas for your marketing funnel.

@codyplof @22rocks22 @Tref_Griffiths @codyplof @22rocks22 @Tref_Griffiths 🤸 Does: what is your target customer thinking about products and services that they currently use or want to use. This information is usually obtained from interviews with users, surveys, reviews, testimonials, and online forums.