Thread by @jordan_ross_8F

One thing I know for a fact

99% of agency owners have NO IDEA how to demand greatness from their team

Its a hidden skill that separates the founders that build 7 figure agencies

and 8 figure agencies

fortunately, I studied this at Amazon

and got it here for you

(thread) 🧵

First off, when it comes to demanding greatness, I mean DEMAND

I wrote a short tweet on this recently and someone said they disagreed

They mentioned how they thought a leader should ask politely when requesting items from team members

this is EXACTLY MY POINT

Im not saying be a d*ck

but the greats dont accept anything short of extraordinary

and thats what you need to become, extraordinary

so, were going to start off with how you can cultivate this in your agency

then translate how to disseminate this into your communication style

greatness always starts with an idea

facts

no one became great by accident

in terms of your agency, this boils down to your MVP

Mission

Vision

Purpose

Here is my interpretation of what these three things are

Mission- short term BIG goal

Vision- the BIG HAIRY AUDCIOUS GOAL

Purpose- Why we exist , the core of everything we do

Here are mine

Mission- help 1000 agency owners remove themselves from their day to day operations

Vision- Empower 1M founders to build 7 &8 figure businesses using our frameworks on management & culture

Purpose- To change the way the world works. We exist to make the work place (virtual and physical) an extraordinary experience for everyone (and such that by doing so, raise the level of energy for everyone we impact)

I am not playing this game to get rich

that will naturally happen by the amount of value I add to the marketplace

but at my core, I truly believe I am here to help drive massive change

because that is my belief, and that is at the core of why 8F exists, nothing short of greatness will suffice for me

If you arent down to do something great or be part of something great

dont join us

we dont want you

the core of everything we do is impact

Now

When you have a strong MVP

one that the founder truly believes in (and in turn, the team)

Demanding greatness becomes easy

Here is a real example from a new trainee and I

Two weeks ago, the trainee asked me to link up with him once a month to audit our systems and come up with improvements

my initial reaction was 😤

Hell to the no

We exchanged voice notes and here is what I shared with him

"I appreciate your desire to want to improve our business, but just like we say with our clients, "see a problem, solve a problem"

I need that from you

If were going to accomplish our goals, you should be solving problems on the go and telling me about them later"

Lets break this down

first, I acknowledged this persons intentions

Assuming positive intent is a critical principle of great management

this guys intentions were great

But using my time to solve a problem hes capable of, not so great

second, i anchored him to a principle we teach

see a problem, solve a problem

This is a mantra we encourage all of our agencies to adopt

I anchored him on what 'great looks like' which was:

not coming to me to solve a problem with him

but to find problems & solve them

third, i told him i NEEDED that level of work from him

i didnt ask for it

i said i needed it

I demanded greatness

there are times to push on the gas

and times to be polite and ask for something

I know this guy is full of potential

and reminded him of what we need

Fouth, I explained the why

Whenever I ask for anything, especially when Im making a demand of a team member

I explain the why

"If were going to accomplish our goals, you should be solving problems on the go and telling me about them later"

he knows what our goals are

this guy is all about them

he wants to be on a winning team

he wants to do something great

so by tying in the why here & backing that up with how lofty our goals were, it made sense

Point being

There are times to be a polite manager/founder

and there are times to demand greatness (in a way without being a d*ck)

if you dont know how to do the later, your team will never reach their potential

#mambaMentality

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