The key to massive growth on YouTube? Audience retention🧠
An extra 10% can be the difference between a video getting 100k views or 1 million 💡
Here's how I regularly hit 70% with clients 👇
#1 - The basis is always the story
The first thing people think of when talking about retention is often stuff like ''cut every 2 seconds'' - but really everything traces back to the story. Start here. The best retention hack is better ideas.
#2 - Tailor to your demographic
Not everyone on YouTube needs a cut every 0.0001 seconds lol. Different demographics are engaged in different ways. I don't think people want to see a knitting channel with the pace of MrBeast.
This video from a friend was posted after a 7-month break. Some thoughts on taking breaks & the “algorithm”👇🧪
This video is from my long-time YouTube buddy @jamesvjani - As you can see from the curve it started slow but is now on its way to be a 1/10 and one of his best viewed videos of all time…after a 7 month break🤔
There's a lot of interesting things to dissect here...
Now I've talked about breaks on YouTube plenty of times, but it is easily one of the most common misconceptions on the platform...
Can breaks hurt your channel? Absolutely....but they don't always have to...🧠
Most youtubers lose 30%-50% of viewers within the first 30 seconds of their video starting.
This can kill a videos performance. Here's some ideas on how to fix it 🧠👇
#1 - Instant title & thumbnail delivery
This might seem obvious, but when people click on a video, they want to see what they came for. The best intros give instant delivery. Ryan Trahan even recreates his thumbnail as the opening shot here...
#2 - Jumping into a storyline
The earlier the first storyline/challenge/point can begin the better. If you look at a typical retention curve, the best holds are during these moments, we don't need 2 minutes of build up to get there.