Latest Twitter Threads by @PaddyG96 on Thread Reader App

Apr 30 • 7 tweets • 2 min read

What do these four viral YouTube videos have in common?

They each are built around one of the most powerful viral techniques:

The ''Contradiction click''

All four videos create a contradiction in the mind of the viewer that needs to be resolved (by clicking).

Apr 13 • 6 tweets • 2 min read

What do these four viral YouTube videos have in common?

They each are ideas built around a mega-viral format that creators are tapping into right now.

I call them 'everything ideas'

All four videos signal to the viewer they are getting 'everything' of 'something'.

Mar 19 • 7 tweets • 2 min read

What do these four viral YouTube videos have in common?

They each use a simple (yet powerful) packaging technique.

Click to unpause.

All four of these videos create a scene that you have to “click” to “unpause” and see for yourself.

Jan 15 • 14 tweets • 4 min read

We gave our growth strategy to a tiny YouTube channel (5k subs)

Less than a year later:

- 1k views/video to 600k+
- Made a 2.4m video
- $200/month to 6 figures/year

So f***k it… Here’s the same strategy you can use in 2026:

First of all, here’s the channel,

Evan. He joined our accelerator program with 5k subs last year.

Today he has 175k.

What lead to a growth of 3,400%?

Jul 11, 2025 • 10 tweets • 3 min read

I’ve studied and obsessed over YouTube strategy for over 50% of my life.

Here are 5 of my most important learnings in visuals.

1. Don’t lose track of what matters.
Analysis is often overthinking.

This lesson is learned the hard way.

Analysis isn't pointless, but many creators fixate on the things that make tiny differences...

While neglecting the big picture.
YouTube and human interest is more than metrics and a spreadsheet.

Jun 19, 2025 • 19 tweets • 6 min read

We gave our new strategy to a tiny channel (1.3k subs)

Their video went viral.

- 350k views in a tiny niche.
- 280x their average view count
- Then repeated it multiple times

So f**k it…. Here’s the strategy he used:

First things first, here’s the creator and his break out video.

@ollie_kirk8

Before we gave him our accelerator strategy:

- 1.3k subs
- Struggled to get any traction
- Recent videos under 1k views

May 10, 2025 • 12 tweets • 2 min read

Today I turn 29.

For over 50% of my life, I’ve been obsessing over YouTube strategy.

Billions of views, 10s of millions in revenue, 100s of channels later…

Here are 29 lessons for YouTubers: 1. If starting from 0, have a two year horizon of consistent posting and improvement.

2. The vast majority of your growth (90%+) will come from one idea, be an ideation machine.

3. Great channels are built on turning that one outlier idea into a repeatable format.

Apr 17, 2025 • 16 tweets • 5 min read

This tiny channel (930 subs) made this viral video:

- 7.1 million views
- 2,000x their average view count
- 11,500 new subscribers

But then…

Their next video only got 3.5k views. Another struggled to break 1k.

Here’s the crazy story (and how we turned it around):

This is one of the most fascinating case studies you’re ever going to see with a YouTube channel…

The creator: Liam Stevens

In 2022 he was a small snowboarding creator, slowly growing.

Then he uploaded the most viral video his niche had ever seen. How?

Apr 4, 2025 • 11 tweets • 3 min read

“YouTube is too saturated”

This video was uploaded to a channel with 0 subscribers.

It just passed 750k views…

New channels are blowing up right now🧵

Here’s the video, uploaded by a close friend of mine.

Some facts

- First video on the channel
- 100% organic views
- 0 paid ads
- 0 promotion from other channels

How insane is that?

Mar 26, 2025 • 16 tweets • 5 min read

The world’s biggest creators hire us to grow their YouTube channels.

We charge big $ to work directly with them and we get insane results.

The truth? We have a secret method.

And f**k it, it’s time I shared it:

Our secret method isn’t:

- Better ideation
- Improving retention
- Getting better CTR
- Making beautiful thumbnails
- Improving editing

All of these matter… (well except for the CTR one lol)

but they aren’t the biggest factors between success and failure.

Jan 27, 2025 • 19 tweets • 5 min read

We gave our YouTube ideation strategy to a smaller creator.

They made a video that got 7.9 million views. In a week.

Here’s how we consistently blow up YouTube channels:

I’ve been doing YouTube for almost 20 years.

People say it’s “too late” all the time.

I argue that with the right strategy, more channels are blowing up than ever before (I’d love to collect more data on this).

Just look at these numbers from channels we’ve worked with:

Jan 9, 2025 • 15 tweets • 4 min read

It’s insane what can happen when we apply our strategy to a struggling channel.

And I have some good news to announce…

🎉 We are now opening up applications to my next 8-week YouTube accelerator cohort!

Here’s why it works so well:

First of all, what is the YouTube accelerator?

- 8 week group coaching program
- 3 hours of live teaching/week
- All teaching lead by me
- 50-100 monetized creators
- Assignments & feedback
- Exclusive Community

You can read more on the site (linked below) but basically…

Jan 1, 2025 • 20 tweets • 5 min read

We shared our strategy with a tiny YouTube channel (5k subs).

Their first video went viral:

- 1m views.
- 230x their average view count.
- Next videos also banged.

So f**k it… here’s the strategy they used:

Here’s the channel:

@ianlauerastro

He was a student in the last cohort of my YouTube accelerator program.

He deserves all the credit for his growth, but let me share what we did to help…

Sep 5, 2024 • 9 tweets • 2 min read

Another client passes the 1 million mark.

We have helped over 20 creators grow to 1m+ subscribers. This one only took a year.

Here are 20 growth lessons for YouTubers:

1. Give yourself a long time frame. You need 2+ years of posting consistently.

2. Internalize the idea that YouTube is a platform of ''click and watch'' platform, not just ''watch''.

3. Don't stress about strategy and metrics until you've posted 50 videos.

Aug 23, 2024 • 15 tweets • 4 min read

Our first video with this client got 1.8m views.

30x their average views at the time.

So f**k it… I'm going to break down the entire strategy behind it.

This will be the most useful thing you read about youtube this week:

First of all, here’s the video.

It was the first video we consulted on with finance creator @ramit.

Ramit is one of the biggest finance authors in the world, but at the time his channel was averaging 30k-60k views.

So why did this video do so well?

Aug 13, 2024 • 22 tweets • 5 min read

We applied our strategy to this small YouTube channel.

6 months later:

- $500/month - $10k/month
- 200k views/month to 2m views/month
- 237k views average

So f**k it… Here’s the strategy they used:

First of all, here's the actual channel.

They went through our accelerator, applied our strategy and ended up with basically 10x more views + revenue.

But what did we recommend that helped them grow so much?

Let's break this down into 4 main stages.

Jul 10, 2024 • 11 tweets • 2 min read

I grow the world’s biggest YouTube channels.

I have reviewed and given feedback on over 5,000 videos that have generated billions of views.

Here are 20 crucial notes I leave for my clients: 🧵 Let's start with notes on edits

1. Text is supposed to be read. What’s the point of flashing up something for a millisecond. Annoying.

2. Don’t put graphics/text in two different places at the same time.

3. Avoid generic b-roll from stock footage websites. Very 2019.

Jun 18, 2024 • 16 tweets • 3 min read

I have studied YouTube every day for over 10 years.

I have worked across billions of views and helped generate $10s of millions in ad revenue.

Here are my 12 steps to grow a youtube channel from scratch in 12 months: Establishment Phase (0 videos posted)

Step 1 - Find your niche using the triple venn diagram.

What is the intersect between what you're passionate about, what you're good at and what there is demand for (market) on youtube?

Let's focus on that niche.

May 10, 2024 • 11 tweets • 2 min read

Today I turn 28.

I have dedicated over 50% of my life to obsessing over YouTube strategy and audience growth.

100s of channels, millions of revenue, billions of views later…

Here are 28 lessons for YouTubers: 1. If starting from 0, give it 2 years of consistent posting and improvement.

2. Make 3 thumbnail options and 10 title options per video.

3. Don't agree to do brand deals in the first 3 minutes of your videos.

Apr 23, 2024 • 14 tweets • 4 min read

This YouTube video with a client got 18 million views.

So f**k it… I’m gonna break down the entire strategy behind it.

This will be the most useful thing you read about youtube this week:

First of all, here's the actual video itself on the Red Bull official channel.

It's done more than 10x the channel's average views at this stage.

So what made it such an outlier for us?

Jan 2, 2024 • 8 tweets • 3 min read

If you want to grow your YouTube channel in 2024. Read this thread.

5 tips from someone who worked on billions of views last year:

1. Get really clear on audience this January

I like using a simple one pager like this.

Cluster = Similar channels
TAM = View ceiling
Personality = Kind of person your viewer is and isn't

Stupidly simple, but most channels don't give it this thought.

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