If you want to grow your YouTube channel in 2024. Read this thread.

5 tips from someone who worked on billions of views last year: 1. Get really clear on audience this January

I like using a simple one pager like this.

Cluster = Similar channels
TAM = View ceiling
Personality = Kind of person your viewer is and isn't

Stupidly simple, but most channels don't give it this thought.

''I want do YouTube but I just hate making videos''

An 18-year-old follower recently sent me this message and I was left stunned.

I think there's a worrying culture emerging.

Here was my response:

If you just see youtube as a quick and easy way to make passive income: Don't do YouTube.

If you don't wake up and get excited about making videos: Don't do YouTube.

If you aren't willing to make videos for 2 years with no results: Don't do YouTube.

You don't have to do this. YouTube is not for everyone. Not everyone should have a YouTube channel.

Saying you want to do youtube but hate making videos is crazy.

It's like saying ''I want to be a soccer player but I hate kicking the ball''

Like bro... really examine why you want to do this... is it money and fame or is it real passion?

For me, if you want to do YouTube, you need to tick 3 main boxes:

- Passionate about making content
- Patient and willing to give it 2-3 years of uploading
- Willing to constantly improve and work on skills

Even if you don't become a full time YouTuber you will build the most important skills in the world right now and get hired.

So if you're one of those people, keep calm, carry on uploading and follow @PaddyG96.

If you're an 18 year old, the world's at your feet, don't try to do youtube just because some TikTok said it was an easy way to make $10k/month.

Share this message. ''What about big creators, they have a whole team to make their videos for them''

Not everyone loves editing or making thumbnails... delegation is part of a creator's progression.

You simply won't find a top creator on the platform who didn't start with a passion for content.

Want to become a better creator? Study psychology.

9 biases and tendencies hurting your content.

(A visual thread): The YouTube channels I work with will do over 8 billion views this year.

My job is to help creators make better decisions with their content and data to grow their audience.

Basic psychology has helped me do this on another level.

Let’s go:

We studied 3.3 Billion views to decode the YouTube Shorts algorithm.

What makes a short viral?
How much money can they make?
Are they actually good for growth?

Here are our findings: This study was conducted across 33 YouTube channels in different niches with 5,400 shorts included.

Myself and my lead analyst Chris Gileta put a ton of work into this, and the results are interesting.

Let's start with a question: ''What length should my shorts be?''

Steady progress like this is underrated on YouTube.

Started working on this channel 2 years ago. Little 10% increases each month really add up. I try to blow up channels as fast as possible, and often do, but YouTube isn’t easy. Some channels are in smaller niches or need to focus on slowly scaling rather than going all out from day 1.

I’m aiming for 1 billion views/month on YouTube this year with my portfolio of clients.

Majority from long form.

Few things on my mind about the state of YouTube 👇 There’s a supply demand mismatch when it comes to talent.

Creators are hiring at a faster pace then ever before, but the supply of good consistent talent (with experience) isn’t meeting it right now.

The whole space needs more editors, designers and producers.

I asked 150 YouTubers with over 1 million subscribers a simple question:

“How do you make better videos?”

Here’s some of the best answers 👇 Everyone’s time is precious - why should someone spend 10 minutes watching what you’ve made? Remove your ego.

@max_fosh - 1.6m Subscribers

''YouTube is rigged, I got 10% CTR and great retention...but my video is flopping''

Read this to understand YouTube metrics, once and for all 👇 First let’s start with two statements….

1. You need to hit 10% CTR and 70% retention
2. CTR and retention literally don’t matter

Which one of these is a good statement?

Everyone knows YouTubers make $ from ads on their videos…

But for the smartest creators, this only makes up a small part of the pie 💵

Here’s some (non-obvious) income streams you should be considering 👇 1. In-person events

Turning a digital audience into a physical audience can be super lucrative.

@max_fosh launched a sold-out comedy tour in the UK. Influencer boxing is here to stay.

I help generate billions of views for my clients each year on YouTube. 🧠

Here's a 2-minute read with some ideas to make better videos. 👇 1. Compete on time

The total human hours invested into a video isn't a direct correlation with views, but it sure as hell helps. If you have one person working 50 hours per video, that's pretty nice. When you scale, imagine 10 people each investing 50 hours into a video...

But

10 visuals that will help you grow a successful YouTube channel:

1. Build multiple income streams 2. Find the intersect between videos you want to make and videos people want to click.

This video was uploaded to a channel with 0 subscribers

It just passed 3 million views…

How? Let’s investigate 👇🧠 This was my friend’s video (not a client), some facts:

- The first video on the channel
- 0 paid ads
- 0 promotion
- 100% organic views
- 90% browse & suggested traffic

This is the most insane channel growth.

We helped take this YouTuber from 60 million views/month to 230 million.

Yes…you read that right. Here’s how 👇🧠 We initially started working with this channel last year, doing a deep dive into the channel data and critiquing the content.

Here’s the simplified, Twitter version of what we applied…

YouTube is extremely hard and if you’re not getting traction it doesn’t mean you’re making bad content. It just might not be good enough (yet), it might not be packaged right (yet), it might not be at the right time or in the right niche (yet).

I think anyone who posts content on youtube deserves credit, because it’s hard work and takes guts to put yourself out there.

I have directly worked on videos with over 2,000,000,000 views on YouTube...

Steal my 7-step process for viral ideas 🧪👇 #1 - Understand what makes something viral

We can't shoot at a target if we don't know what to hit. Going viral is sometimes like lightening in a bottle, it can be unpredictable...but here are some general traits of viral content

10 YouTube videos you should study inside out if you want to grow your own channel👇🧵 1. Squirrel ninja course - @MarkRober

One of my favourite ever YouTube videos. Adapting classical storytelling structures to YouTube. Effortlessly easy to follow and watch. Perfect intro set-up. Satisfying end.

Something important to say: YouTube advice is best served with a healthy dose of context.

It's up the creator to 1. Apply it and 2. Adapt it to their niche I have over 20,000 creators following me on twitter and 380,000 on YouTube, therefore if I want to make helpful threads/ videos that still perform well, I need to make digestible recommendations that help the most amount of people possible

The key to massive growth on YouTube? Audience retention🧠

An extra 10% can be the difference between a video getting 100k views or 1 million 💡

Here's how I regularly hit 70% with clients 👇 #1 - The basis is always the story

The first thing people think of when talking about retention is often stuff like ''cut every 2 seconds'' - but really everything traces back to the story. Start here. The best retention hack is better ideas.

Look at this before & after from a channel I started working with last year...

The best part? We increased views by 10x while uploading 3x less videos! 🧠

Some thoughts on how to blow up a stagnant channel 👇 At some point you will hit a plateau with your channel, it's not really a question of 'if', but 'when'...

Here are 6 things to consider if you're looking to shake things up and spark rapid growth 💡

How to grow on YouTube (without getting lucky): Find the intersect between what you want to make & what the youtube audience wants to watch.

“You can’t take breaks on YouTube”

This video from a friend was posted after a 7-month break. Some thoughts on taking breaks & the “algorithm”👇🧪 This video is from my long-time YouTube buddy @jamesvjani - As you can see from the curve it started slow but is now on its way to be a 1/10 and one of his best viewed videos of all time…after a 7 month break🤔

There's a lot of interesting things to dissect here...