Discover how this e-com healthcare #startup is building a strong presence in India's nutrition space🏃♀️💊
👉@Healthkart ⚕️🛒
Unlock their 6 Ingenious Growth Hacks Below
⬇️⬇️⬇️
👉@Healthkart ⚕️🛒
Unlock their 6 Ingenious Growth Hacks Below
⬇️⬇️⬇️
1/ Founded by IIT graduates @tandon_prashant & @sameermahesh in 2011.
#HealthKart is a health & fitness store, that
☑️Offers nutritional products (Vitamins, protein powders, supplements, etc).
☑️Online services to help consumers achieve their fitness goals.
#HealthKart is a health & fitness store, that
☑️Offers nutritional products (Vitamins, protein powders, supplements, etc).
☑️Online services to help consumers achieve their fitness goals.
2/ Growth Stats💹
☑️Monthly delivers 80K+ products to 500+ cities.
☑️10M+ customers.
☑️110+ retail stores & 1000+ Employees.
☑️200+ brands & authorized vendors are listed on the website.
☑️Monthly delivers 80K+ products to 500+ cities.
☑️10M+ customers.
☑️110+ retail stores & 1000+ Employees.
☑️200+ brands & authorized vendors are listed on the website.
3/ Acquisitions 🔽
☑️Acquired the online homeopathic drug marketplace and rebranded it as '1mgAyush'.
☑️Acquired MadeInHealth, the bodybuilding community & supplement store to expand into Fitness, Weight gain, Weight loss, etc.
☑️Acquired the online homeopathic drug marketplace and rebranded it as '1mgAyush'.
☑️Acquired MadeInHealth, the bodybuilding community & supplement store to expand into Fitness, Weight gain, Weight loss, etc.
4/ Let's learn about their Growth Hacks🔽
📌1. Omnichannel Marketing
#HealthKart's online + offline stores are the core customer awareness and acquisition tools.
Trained nutrition experts help customers navigate & select the right products. 🏬
📌1. Omnichannel Marketing
#HealthKart's online + offline stores are the core customer awareness and acquisition tools.
Trained nutrition experts help customers navigate & select the right products. 🏬
5/📌 2. Loyalty Program
#HealthKart’s Loyalty Program offers an annual membership of 2 levels (Premium & Select) depending on the customer’s annual purchase value.
➡️Rewards make users feel like they're saving money, inclining them to continue to shop with Heathkart.
#HealthKart’s Loyalty Program offers an annual membership of 2 levels (Premium & Select) depending on the customer’s annual purchase value.
➡️Rewards make users feel like they're saving money, inclining them to continue to shop with Heathkart.
6/ How they Upsell Premium Memberships⬇️
#HealthKart promotes their premium membership program by displacing the premium price below the actual product cost.
➡️Creates the feeling of lost opportunities among the users encouraging them to unlock the premium version.💊
#HealthKart promotes their premium membership program by displacing the premium price below the actual product cost.
➡️Creates the feeling of lost opportunities among the users encouraging them to unlock the premium version.💊
7/📌3. Diverse Features
#HealthKart offers multiple features to keep their users engaged + attract new ones.
➡️H.K consults: Provides personalized counseling & guidance for bodybuilding & weight loss.
➡️Gift Card: Offers an option to buy & redeem gift cards to users.
#HealthKart offers multiple features to keep their users engaged + attract new ones.
➡️H.K consults: Provides personalized counseling & guidance for bodybuilding & weight loss.
➡️Gift Card: Offers an option to buy & redeem gift cards to users.
8/📌4. FOMO Marketing
By highlighting the timing & total quantity available during the FLASH SALE, Healthkart creates urgency among their users.
➡️Helps #HealthKart to increase sales through word of mouth & decreases their CAC.
By highlighting the timing & total quantity available during the FLASH SALE, Healthkart creates urgency among their users.
➡️Helps #HealthKart to increase sales through word of mouth & decreases their CAC.
9/📌5. Prioritizing Employee's Happiness
One of the key aspects of #HealthKart's growth is that they treat their employees like their own family (employee discounts & life insurance).
➡️Encourages company loyalty & creates a strong team that results in brand success.😀
One of the key aspects of #HealthKart's growth is that they treat their employees like their own family (employee discounts & life insurance).
➡️Encourages company loyalty & creates a strong team that results in brand success.😀
10/📌6. Content Marketing📝
#HealthKart's website regularly features articles, blogs, videos, etc. related to bodybuilding, diet, and nutrition.
➡️Continous efforts to educate their users help Healthkart to create strong brand credibility.
#HealthKart's website regularly features articles, blogs, videos, etc. related to bodybuilding, diet, and nutrition.
➡️Continous efforts to educate their users help Healthkart to create strong brand credibility.
11/ Next plans 💡
☑️Use data science & AI to improve their customer-facing offerings.
☑️Set up a manufacturing plant, for quicker product development, tighter control on manufacturing & fostering innovative nutrition products.
Sources: Healthkart, StartupTalky, Your Story.
☑️Use data science & AI to improve their customer-facing offerings.
☑️Set up a manufacturing plant, for quicker product development, tighter control on manufacturing & fostering innovative nutrition products.
Sources: Healthkart, StartupTalky, Your Story.
12/ Recap of Healthkart's Growth hacks🔁
☑️Introduces multiple features for customer attraction.
☑️Creates an urgency among users to increase sales.
☑️Utilizes online+offline stores for higher conversion rate.
☑️Prioritizes employee satisfaction.
☑️Introduces multiple features for customer attraction.
☑️Creates an urgency among users to increase sales.
☑️Utilizes online+offline stores for higher conversion rate.
☑️Prioritizes employee satisfaction.
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Follow @SuperMinionsHQ and turn on the notification button! 🔔
Retweet the first tweet to share this exciting story!🔁
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Follow @SuperMinionsHQ and turn on the notification button! 🔔
Retweet the first tweet to share this exciting story!🔁
@agarwalruchi1 @sushilkumar837 @MuscleBlaze @HJ2188 @AthiraAkhil9 @healthkartwomen @healthkartclub @health_kart
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