I'm old enough to remember and honest enough to admit my default antagonism towards JNU & its students.
I grew up Marathi brahmin in Pune, that's what I was taught. 🤷🏽♂️
That JNU is this evil outpost of traitorous communists & terrorists. That was my default teaching growing up.
Even in my early blogs, you will see how much shade I threw at JNU for random stuff.
I'm not saying I was justified. I'm saying that's all I knew then.
But back then the JNU hate was just like a fringe meme online, not national legal policy!
It's like.. How US conservatives love hating Berkeley & Harvard & Columbia for being liberal bastions.
But US conservatives haven't gone and arrested student leaders there as a way to define US conservatism at least!
Indian conservatives made these unsuspecting kids villains 😞
I'll again underline the importance of just talking to people.
The first time I seriously re-examined my views on JNU was when a roommate in Bombay started dating a JNU grad. And she & I would have long polite political chats.
And she'd always teach me so much!
Having grown up in that privileged elite brahminical bubble, I thought I had all the answers at age 24.
And then this woman who was just temporarily shacking up with my roommate made me re-examine my whole weird default antagonism towards JNU.
And also JN for that matter!
I used to think us engineering, medical people were the smartest & commerce (accounting) people were 2nd smartest & arts (humanities) people were just totally useless & living off the generosity of us engineers & doctors.
She showed me how stupid I was to think like that!
I now see how our biggest problem in India is how we herd the best minds towards professional skills rather than real basic educational skills.
I used to think India is awesome to make engineering glamorous
I now see India is silly to excessively glamorize engineering!
All this pent up resentment & hate indoctrinated into us for decades against JNU finally exploded with that whole "tukde" lie about them.
And this generation of JNU students were unlucky enough to become the primary targets.
These very sweet nice people, just living their lives
Every single one of those JNU students, every single one of those #BhimaKoregaon organizers would have just spent quiet obscure lives out of the public view without any threat whatsoever to India.
If sanghis had just let them.
I'm probably less than 5% of privileged brahmins like me who sees this realty.
How all the JNU & Bhima koregaon people have been turned into villains.
Most of my people treat them like enemies of the state for no reason except WhatsApp forwards.
India can't sustain this!
• • •
Missing some Tweet in this thread? You can try to
force a refresh
"We've already publicly demonstrated to people what a fraud Hindu Mahasabha is. That this idiotic gang hell-bent on keeping the Varna system constant in a new Hindu Republic hasn't caused their downfall is surprising in itself."
- Dr. Ambedkar, 1927
"But the fact that people from other religions brought back into the fold using "shuddhi" are naive enough to not see through this fraud is indeed surprising! There are 2 examples of people conned by Hindu Mahasabha into converting back to Hinduism that you can find."
"Mr. Naidu, before his Christian days, was one of the "touchable" Hindus. He assumed he would get the same respect once he went through "purification". But contrary to his expectations, he wasn't embraced as such. So he went back to Christianity"
Much like the hate fueled "lov3j1had" tactic, the economic boycott tactic is also lifted straight from the Nazi playbook.
Not just the basic idea but also how they would quickly spread it far beyond the initial seemingly limited boycotts put in place in the name of patriotism.
89 years literally to this day is when Nazis first started the boycott campaigns.
At that time the idea seemed so unrealistic and preposterous, many centrists and even some Jews initially thought it was an April Fool's joke. Many newspapers also covered it flippantly.
The actual official Nazi boycott just lasted that one day and was called off, giving Goebbels a chance to do his thing of saying how it was just a stern symbolic protest and simply a response to previous anti-Nazi boycotts by emotional Germans feeling needlessly vilified. 🙄🙄
The other group made a presentation about a company that doesn't even have one clear common name. The students as well as I kept switching between its names. And therein, students said, lies the main problem. With "Facebook or Meta or whatever'.
Everyone knows Yahoo. No one can define in one line exactly what Yahoo's primary business was!
Google is primarily search+contextual advertising+services.
Amazon is primarily e-commerce+services
Apple is primarily products.
Twitter, for the lack of a better word, is Twitter! Whatever its other troubles, Twitter has shown itself resilient to transitory changes in social network trends, DAU growth be damned.
What exactly is Meta/FB?
It makes 95% money through advertising. But not like Google.
Fascinating student presentation today on Cosmetics marketing. It was mostly 21 year old women presenting so one of those classes where I learned a lot from them, cos I obviously can't know that world as well, being a 42 year old cishet man.
Influencers extensively discussed!
A fascinating counter-intuitive phenomenon in the world of cosmetics marketing is that there is such a thing as an influencer being TOO influential!
10k-100k followers is the sweet spot. Beyond that, you could actually start losing brands!
Unprecedented in marketing history
What makes Influencer Marketing more key in cosmetics than any other industry is just simple biology. Women have different hair & skin & tastes & priorities etc. So it is by nature, a micro-segmentation friendly industry. You are looking for something very specific to you.