Facebook has algorithm issues. What could help?
@Integrity_Inst is working on a "social internet aware" PageRank. We'll release it soon. We applied it to the accounts in the Widely Viewed Content lists.
It would have a dramatic impact on Facebook's public content ecosystem. 1/
@Integrity_Inst is working on a "social internet aware" PageRank. We'll release it soon. We applied it to the accounts in the Widely Viewed Content lists.
It would have a dramatic impact on Facebook's public content ecosystem. 1/
PageRank is "the algorithm that built Google Search". The idea behind it is "the more links that point to a domain, the more trusted and authoritative it is".
Example: Celebrity fan pages all link to the celebrity's official domain. The official domain gets high PageRank. 2/
Example: Celebrity fan pages all link to the celebrity's official domain. The official domain gets high PageRank. 2/
The patent on PageRank has expired. The internet is indeed that old.
We used it and made it "social internet" aware. Meaning: we treat social media accounts like domains in our calculation.
facebook.com/APNews
is treated the same as apnews.com. 3/
We used it and made it "social internet" aware. Meaning: we treat social media accounts like domains in our calculation.
facebook.com/APNews
is treated the same as apnews.com. 3/
The AP domain has a lot of PageRank; it links to their Facebook Page, so their Page ends up with a high PageRank score in our calculation.
The AP is an authoritative and trustworthy source. The amount of engagement on social media might not indicate that, but PageRank does. 4/
The AP is an authoritative and trustworthy source. The amount of engagement on social media might not indicate that, but PageRank does. 4/
What are the highest scoring domains and accounts from the Top 20 lists from Facebook's Widely Viewed Content Reports?
Yahoo, CDC, ABC News, and UNICEF.
A lot of the sources Facebook manually boosted at the start of the pandemic! 5/
Yahoo, CDC, ABC News, and UNICEF.
A lot of the sources Facebook manually boosted at the start of the pandemic! 5/
What are the lowest scoring?
"That Ain't Right" (the Page they deleted for violations), a Page exploiting US veterans for drop shipping purposes, and an Instagram account that posts aggregated TikTok videos of people fighting.
Inspiring stuff. 6/
"That Ain't Right" (the Page they deleted for violations), a Page exploiting US veterans for drop shipping purposes, and an Instagram account that posts aggregated TikTok videos of people fighting.
Inspiring stuff. 6/
If Facebook used the PageRank of accounts in their Feed ranking scores, they wouldn't have to manually boost trusted health sources. They wouldn't have violating and borderline accounts showing up in the top lists. The platform would be more resilient to exploitation. 7/
How do other platforms incorporate this quality-focused ranking?
Google uses "Search Quality Guidelines". Anonymous and copied content is "lowest quality". Original reporting is "highest quality". And they use signals like PageRank to predict quality. 8/
bit.ly/3tThHGL
Google uses "Search Quality Guidelines". Anonymous and copied content is "lowest quality". Original reporting is "highest quality". And they use signals like PageRank to predict quality. 8/
bit.ly/3tThHGL
It wouldn't solve all the problems in Facebook's public content ecosystem, but it would help. We'll be releasing our full Social PageRank dataset soon. But until then, you can see the results for the WCV:
Dash: datastudio.google.com/s/hnqcUOODlcg
Report: bit.ly/35p6iFh
9/9
Dash: datastudio.google.com/s/hnqcUOODlcg
Report: bit.ly/35p6iFh
9/9
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