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Jeff Allen Profile picture
Jeff Allen
@jeff4llen
Physics: @LBNLphysics - @nyuniversity - @augerobs Tech: @dotdashco - @Facebook - @DNC Now: Quietly building smaller but better things @Integrity_Inst
Oct 14, 2022 • 14 tweets • 6 min read
Our Misinfo Amplification Dashboard is live! And it works. We can compare how different platforms amplify misinfo, and how different content within a platform gets amplified!

Twitter amplifies misinfo the most. Instagram amplifies it the least. Why? 1/
integrityinstitute.org/our-ideas/hear… We knew what we'd see going into this project. We design research projects at @Integrity_Inst to demonstrate publicly what we know from having been on the inside.

We knew that platforms that used engagement based design and ranking systems would be amplifying misinfo. 2/
Aug 26, 2022 • 12 tweets • 5 min read
Our analysis on Facebook's Widely Viewed Content Report for Q2 2022 is up.

Our key takeaway is on the role misinformation is playing in the lists: 10% of the top 20 links on FB were misinfo or spread through misinformation narratives.

1/
 integrityinstitute.org/our-ideas/hear… One of them is a good case study on how misinformation can spread on the platform without any malicious intent.

The 9th most viewed link on the platform was to an article from BioSpace.com about a new study on sudden infant death syndrome.
2/
Mar 31, 2022 • 9 tweets • 3 min read
Facebook has algorithm issues. What could help?

@Integrity_Inst is working on a "social internet aware" PageRank. We'll release it soon. We applied it to the accounts in the Widely Viewed Content lists.

It would have a dramatic impact on Facebook's public content ecosystem. 1/ PageRank is "the algorithm that built Google Search". The idea behind it is "the more links that point to a domain, the more trusted and authoritative it is".

Example: Celebrity fan pages all link to the celebrity's official domain. The official domain gets high PageRank. 2/
Mar 30, 2022 • 10 tweets • 4 min read
From our @Integrity_Inst dashboard, 70% of the top 20 posts + links on Facebook were unoriginal (content taken from elsewhere on the internet) and 25% were anonymous (impossible to find a person behind the accounts or domains).

datastudio.google.com/s/hnqcUOODlcg

Why does this matter? 1/ Rewarding original content producers is a vital role for platforms to play. Creating original content takes effort. And generally speaking, the more valuable the content is for communities, the more effort it takes.

This is true for news, videos, memes, all internet content. 2/